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Netflix × Warner Bros. Games.
Everyone is talking about games and that’s mostly the wrong angle.
This wasn’t a grand gaming strategy.
It was a bidding process. Netflix won. Others didn’t.
In the latest episode of Buona La Prima we clear the noise and talk about what actually matters:
why Netflix’s deal was the one most likely to pass regulatory scrutiny
the real risk: HBO’s creative culture vs Netflix’s algorithm
and the uncomfortable truth that gaming wasn’t a key driver of this acquisition
That said, there might be a long-term wildcard:
Netflix is one of the few companies positioned to seriously experiment with true transmedia — shows and games that actually affect each other. Not tomorrow. Years from now.
Is this consolidation… or the start of something genuinely new?
By Pietro FaccioNetflix × Warner Bros. Games.
Everyone is talking about games and that’s mostly the wrong angle.
This wasn’t a grand gaming strategy.
It was a bidding process. Netflix won. Others didn’t.
In the latest episode of Buona La Prima we clear the noise and talk about what actually matters:
why Netflix’s deal was the one most likely to pass regulatory scrutiny
the real risk: HBO’s creative culture vs Netflix’s algorithm
and the uncomfortable truth that gaming wasn’t a key driver of this acquisition
That said, there might be a long-term wildcard:
Netflix is one of the few companies positioned to seriously experiment with true transmedia — shows and games that actually affect each other. Not tomorrow. Years from now.
Is this consolidation… or the start of something genuinely new?