Alexei shares his insights on the differences between influencer marketing and UGC marketing, how these segments of marketing are evolving, the pros and cons of working with content creators to generate UGC, and how to build a content creator-driven marketing strategy.

If you're looking to add UGC to your marketing playbook, be sure to take a listen now!

Learn more and follow our guests online here: https://upptic.com/the-potent-power-of-creator-driven-ugc-viraaal-games-growth-with-upptic/

Both Web2 and Web3 are going through times of change and are in need of a bit of a renaissance. While Web3 can provide the technology for some interesting new mechanics, onboarding can be clunky at best while marketing pipelines are almost non-existent. Meanwhile, Web2 is the current gold standard for mass-market appeal – but is in need of ongoing innovation and fresh ideas.

Amid these two forces, BLOCKLORDS is forging a path as an accessible, mass-appeal, player-driven, medieval grand-strategy game with innovative mechanics. BLOCKLORDS CEO David Johansson sits down with us to talk about creating a mainstream game with some underlying web3 technology included. Get insights on striking a balance between web2 and web3, building a sustainable game economy, targeting the right audiences in the right ways, and much more.

Learn more and follow our guests online here: https://upptic.com/building-mainstream-gaming-ip-with-web3-dna-blocklords-games-growth-with-upptic/

In a world that's saturated with games and offers, it's more important than ever that game studios and publishers are driving deeper engagement with their audiences. In this world, content is king. Many companies turn to influencers to help connect with their players. Nexus is taking the natural need for engaging content further with their creator program.

Justin Sacks, CEO at Nexus, sits down with us to explain the difference between content creators and influencers, what a creator program is, why it should be a core part of a marketer's toolkit, performance and attribution for creator programs, and the things to think about when building or selecting a creator program.

If you're trying to connect with your audience with fresh and relevant content, be sure to take a listen to this episode now!

Learn more and follow our guests online here: https://upptic.com/can-a-creator-program-drive-deeper-engagement-nexus-games-growth-with-upptic/

Ensuring your game resonates with its audience is key to growth and success. It's easier if you're building games with the gamers who want to play it. BattleFly is a DAO (decentralized autonomous organization) creating the BattleFly game alongside its players.

Ben, BattleFly's founder, joins us in the studio to talk about the different iterations of BattleFly and how the DAO has engaged with its players to create a game that everyone enjoys. Learn how web3 has helped enable more collaboration with more stakeholders, how BattleFly fosters player collaboration and leans on them for insights, the evolution of BattleFly from an NFT collection into a full-fledged game, and the art of creating inclusive spaces.

If you're a web3 game developer or community manager, you should give this episode a listen right away!

Ad platforms are a core component of the modern marketing ecosystem – and one that has been undergoing big changes these last few years along with many other parts of the games marketing industry. As Unity's VP Strategic Partnerships & Business Strategy, Steve Webb works with key advertising and monetization partners and platforms – and also works to provide game developers with unique insights on how to succeed in gaming – giving him a deep understanding of how the ecosystem is evolving.

Learn more about Unity's growth strategy and place in the modern marketing ecosystem, how the ecosystem has evolved over time, it's impact on game development and game marketing, what is going on in the ecosystem now, and where things are heading from here. We dive into data availability and how some changes have leveled the playing field; the necessity of consolidation (or lack thereof) and how it's impacted game developers, publishers, and advertisers; emerging technologies; and much more.

If you're a game developer or marketer, be sure to watch now!

Whether it's Google's move away from placements, new CMP requirements, or changes in ad quality, ad monetization continues to evolve. We sit down with mobile ad monetization expert and 2.5 Gamers podcast host Felix Braberg to learn the history of ad monetization, current growth hacks, and what's coming down the line.

Get insights on the "beauty of ads," differences between waterfall and header bidding, the rise of rewarded video, SKAN's impact on ad monetization, how quickly growth hacks come and go, and much more!

User acquisition is only half the battle. Engagement and retention is the other half. While many game companies use online communities and social media to engage players, these don't necessarily get them into the actual game. One often overlooked retention lever are tournaments.

Fractal Product Manager Brent Liang shares his insights on how tournaments can increase retention and player LTV. Learn about which genres work best for tournaments. Discover which types of contests gamers connect with most. Get best practices for building and executing tournaments. Plus, see some surprising ways tournaments are being leveraged for game development.

If you're looking for a new retention lever, be sure to catch this episode!

Follow Brent Liang and Fractal here.

Web3 gaming is a space that continues to evolve at a brisk pace. As game developers and marketers assess and adapt to what's working and what isn't, there are lessons to be learned about effective engagement and retention. It's in this environment that the Soulbound Ecosystem – a cross-game player acquisition and retention platform – has been built and grown.

Soulbound co-founders Casey Grooms and Matt Conn share their insights on the web3 gaming space and what they've learned during their work building and running Soulbound. Learn about the early experiments of web3 games and what AAA titles need to do to incorporate blockchain effectively, get insights on how IP and console gaming factors into overall web3 games growth and adoption, and get versed on gamer trends and effective game design in web3.

It's an episode with applications beyond web3 – watch it now!

Game marketing attribution is evolving. Not only does the established mobile segment continue to evolve due to privacy changes and new technologies, but PC and console gaming is having an attribution renaissance, and the nascent web3 segment continues to evolve toward attribution infrastructure and mindsets.

We explore these new frontiers with AppsFlyer Director of Product for Gaming Adam Smart, Gamesight CEO Adam Lieb, and Spindl Founder Antonio Garcia-Martinez. They share their insights on their respective segments of the games industry – AppsFlyer on mobile, Gamesight on PC and console, and Spindl on web3.

Together we take a look at the evolution of data ecosystems, the current state of these segments and their similarities and differences, and the unique challenges each segment faces when it comes to game marketing attribution and analytics.

Connect with our guests.

Michael Migliero, CMO of Big Time Studios, joins the podcast to share his insights on growing web3 games. Big Time Studios is the company behind Big Time – “a free-to-play, multiplayer action RPG game that combines fast-action combat and adventure through time and space.”

Learn about content funnels for Meta, TikTok, and other platforms and how Big Time utilizes NFT mints in conjunction with other revenue sources to monetize users more sustainably. Also hear some surprising stats on game adoption by web3 native gamers vs. traditional gamers – and how Big Time is approaching marketing a web3 game in a post-crypto crash world.

Finally, get insights on ad strategies, analytics, and game economies – as well as some predictions on what will come down the line!

LINKS AND MORE: https://upptic.com/web3-growth-tactics-big-time-studios-games-growth-with-upptic/