No one likes to fail. So how is that gamers can spend 80% of the time failing and still love what they are doing?  — Jane McGonigal

In the previous episode, I talked about the basic motivation principles for setting up a great gamification model. In this one, I would like to tell you what I learned about failing and why it is a critical element in gamification.

Nicole Lazzaro is a games researcher, and in one of her researches she found out that, gamers spend nearly all their time failing. Four out of five don’t finish a mission or quest, run out of time, and have to start all over. And gamers enjoy failing.

And the most interesting thing here is that when we play a well designed game, failure does not dissapoint us. It actually motivates us to try again.

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Podcast Website - https://www.laroche.fm/

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