Nuggets:

• A Software as a Service (SaaS) needs to be so easy your grandma could use it
• If you’re in a fear mindset, make a plan. No matter how great the plan is it will help you get into action, which is a much better state.
• If you want your business to grow, expect your marketing budget to expand ahead of growth. A stable marketing budget reflects a stagnant business.

Action Steps:

1. Start with a plan. Understand the basics of why and how this business would work before moving forward.
2. Create a mock up by getting bids from UI designers.
3. Invest in creating a product that you can launch to a small group of enthusiastic clients.
4. Aim to use your first clients as evangelists that can spread the word to others on the benefits of the product. Create compelling case studies and document customer stories.
5. Once you’ve dialed the product in and garnered effusive praise from your evangelists, start selling to other business owners.

Follow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.

Links:

• JB Kellogg’s Website
• Marketing360 (Madwire’s marketing platform for small businesses)
• Paul Graham’s Do Things That Don’t Scale
• Ray Dalio’s Principles

JB Kellogg is the Co-Founder & Co-CEO of Madwire® which he started when he was 28 years old and, with the help of a championship team, grew the company to over 100MM+ in revenue and 500+ employees in under 10 years.

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