Tony Lawrence, Chief Revenue Officer at Mighty Kingdom, discusses his background in the gaming industry and the challenges of monetizing creative content.

He emphasizes the importance of understanding the target audience and adapting business models to fit the changing landscape.

Tony also shares insights into the future of the industry, including the rise of subscription models and the potential impact of generative AI. He highlights the need for resilience and passion in the creative industry and encourages individuals to believe in their ideas and keep pushing forward.

www.creativetocreative.com

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