A UGC gaming report, examining brand presence on popular sandbox platform, Roblox, and other user generated content gaming platforms like Fortnite. The report highlights how 2025 was a banner year for brand engagement on Roblox. With now more than 210 brands present on the platform, according to Game FAMs Report, gen Z and Gen Alpha audiences spend more time on Roblox and Fortnite than they do on social media, including 39% more time on TikTok and YouTube. Toys, media and entertainment brands were particularly active on Fortnite and Roblox, comprising around half of brand activations in 2025, according to the report. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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