This Omni Talk Retail Fast Five segment, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, Quorso, and Veloq, explores Gap Inc’s launch of Encore, a unified loyalty program across Old Navy, Gap, Banana Republic, and Athleta.

Chris and Anne debate whether loyalty consolidation can drive cross shopping and growth for the portfolio.

⏩ Watch the full episode here.

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