Garage Gym Startup

Aja and Aryan are brothers who own Behemoth CrossFit. These two guys are truly awesome people and amazing athletes. However, it's their love for people and movement that have helped them grow their awesome gym, Behemoth CrossFit.

In this interview we cover entrepreneurship in the fitness industry, working with family, hiring coaches, and the future of their business.

I hope you can relate and learn a few things from this episode. It is a little bit longer, but totally worth it!

What email system do you use? How do you capture emails? How quickly do you respond to emails? Do you use STREAK as a google chrome plugin?

If you answered no to any of these, you have to check out this episode. Emails, how we respond and what we do with them is more important than we realize when it comes to growing your business. Learn it, get it right and perfect it!

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There are hundreds of ways to build a long lasting customer, but are you putting communication at the forefront of that list?

The way we communicate with our members can be a reason people stay for years, or leave within months. 

Do you think about communicating with each person differently? What is your EQ? 

As a bonus, we talk about scaling, how to communicate scaling and pre-requisite classes.

It's important we constantly get new faces into our gym doors. Not all will become members, but the more people we can get to experience our product, the better our chances.

In today's episode I talk about 3 events we use to get new and potential clients in the door and what we do next.

The bonus topic is about the things you will have to sacrifice now in order to have a great gym in the future!

A review means a lot to us, so if you can spare a minute to give us one on iTunes, that would be awesome.

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Do you have a flow to your classes? Do you know how to create energy in the beginning of your class, maintain it and close it out with energy as well? One more question, how do you introduce new members on their first day?

How you control the flow of your class and how you introduce new members is very important and can create a consistency that your clients come to love and enjoy.

In this podcast I talk about how we "flow" through a class, create and maintain energy and close out classes with a bang!

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Pricing is important from the very beginning. Too often trainers/gym owners under value themselves. But how do we even know what we're worth?

The other big mistake is the business model of under cutting other gyms in the area thinking that will bring you the business. 

Let's talk pricing, things to think about when setting prices, discounts, contracts, and much more!

instagram: @garagegymstartup

facebook: facebook.com/garagegymstartup

We hear about "community" all the time. In this episode I am going to cover 3 main topics about community.

1) What it actually means (at least to us at OTL Fitness)

2) Why is it important? It is a means to building your business and creating longevity.

3) How you actually do it. Remember, it starts from the top!

Check us out at:

Facebook.com/garagegymstartup

instagram: @garagegymstartup

www.garagegymstartup.com

In this episode I had the honor of interviewing someone I have looked up to for many years in both the fitness and business industry, Carl Paoli.

For those who may not know who he is, Carl is the creator of GymnasticsWod which is now the FreeStyle Connection a Seminar series which tours world wide. He is an investor with Str/keMvmt, he was coach to Annie Thorsdottir the 2 years she won the CrossFit Games, Author of Free+Style and he continues to add value to the fitness world with many years of gymnastics experience as a former National Competitor.

All in all, Carl is an amazing person and it would be a disservice to yourself if you did not listen to this episode in its entirety. 

Carl is here to add value and that he did. Here it is, Episode 7!

www.garagegymstartup.com

instagram: @garagegymstartup

Facebook can be a great go to place to get your gym noticed. But before you start shooting that video or creating that piece of content, you should consider a few things first. 

Your FB ad isn't about "Get a discount" or "Free Week". It should be about building a brand. FB is a place we go to be educated or entertained, not sold to.

In this episode I talk about how we do it after a lot of failure. But as always, if you think this is about getting 100 new clients in 1 month with FB ads, this isn't for you. This is about creating content to education, add value and create a brand. #LongTermThinking

Getting your first members in the door can be easy for some and difficult for others. It was slow growth for us and we really built a strong foundation of our core members. 

In this episode I talk about what we did to get in our first members, and what your main focus should be.

In a future episode I will give tactical advice on advertising on Facebook. This episode is more about communication amongst your current members and business development with other local businesses.