As marketers and entrepreneurs we all start thinking about our branding, images, videos and our website. Copy writing is almost always the last thing we think about. This mindset is killing your business. My guest Dean Edelson is a true expert that has worked writing copy and producing commercials for basically every production company in Hollywood. Dean shares his secrets to writing writing great stories and some of the biggest mistakes that are costing you millions.

What you’ll Learn:

• How to adapt high performing copy to the latest trends in internet marketing
• Why the best copy is simple
• How color relates to your marketing message

Hosted on Acast. See acast.com/privacy for more information.

No matter what method you use to publish your book you are basically on your own when it comes to the marketing. There are so many entrepreneurs out there that just want to get their book out there but don’t have a marketing strategy. Entrepreneur and best selling author Tamara Monosoff has used her experiences and proven marketing strategies to help other authors with the difficult process of marketing their books.

What you'll Learn:

• Why you need to be using video to market your book.
• How to use video to make your book interactive.
• Tips for using Facebook Live in your marketing strategy.

Hosted on Acast. See acast.com/privacy for more information.

Finance is not a topic that we generally like to talk about. It is also an area that most people are not confident about. Today I am joined by once failed now successful investor Damion Lupo. Damion discusses what financial security really is and the importance of being self responsible with finances. 

What you’ll Learn:

• How to use silver to become an action taker.
• How to turn your fears into assets.
• Why the idea of retirement is hurting your mindset

Hosted on Acast. See acast.com/privacy for more information.

Business owners and entrepreneurs can’t continue to do everything themselves when growing a business. It can often be difficult to know when it’s time to hire a team to help. Lyndsay Phillips, CEO and founder of Smooth Sailing Online Support, has helped entrepreneurs and business owners implement business building strategies to be more productive, boost profits and grow their businesses.

What you’ll Learn:

• How to grow your business to make more money with less time commitment
• Why you need a strategy behind your content marketing
• The secret to giving up control

Hosted on Acast. See acast.com/privacy for more information.

Most marketers take their products to existing markets without realizing that the odds are stacked against them from the beginning. Creating a unique spot and conditioning the world to think about a problem differently is the only way to make the market come to you. Christopher Lochhead has been the CMO for 3 different companies and has given many lectures on the importance of Category Design.

What you’ll Learn

• Why introducing a product into an existing market can be a risky decision
• How to use category design in your business
• How to make people want your solution

Hosted on Acast. See acast.com/privacy for more information.

It’s no secret that advertising on Facebook can do incredible things for your business. Most people however don’t realize just how quickly they need to capture someones attention. Social media expert and third time guest Marty McDonald has spent over 9 years perfecting the social media strategies he uses to help small businesses get amazing results on social media. If you are struggling to stand out on social media this episode is a must listen.

What You’ll Learn:

• How to generate buzz for a live video
• Why vertical video might be the right option
• Tips on using Instagram hashtags effectively

Hosted on Acast. See acast.com/privacy for more information.

Joining a mastermind is one of the best decisions you can make for your business. With so many out there finding the right one can seem like a daunting task. Jay Fiset, a 30 year marketing expert, has figured out what makes a mastermind successful. If you are trying to find the right mastermind or looking to start your own this episode is for you.

What you’ll learn:

• Why the culture of a mastermind is crucial.
• How to find a successful mastermind leader.
• Why building a community is necessary.

Hosted on Acast. See acast.com/privacy for more information.

Are you following multiple coaches hoping for the secret that will make your business wildly successful? Most of us are guilty of this and don’t know just how much it is hurting our business. This week I talk with best selling author and incredible business coach Carrie Wilkerson, better known as The Barefoot Executive. Carrie talks about the importance of understanding what works for your business instead of following what works for others. 

What you’ll learn:

• Why you need to do your business your way
• How to identify the people you should listen to
• What you need in place to turn your leads into customers

Hosted on Acast. See acast.com/privacy for more information.

Are you telling your story in your marketing? If you really want to build your brand you need to start telling your customer’s story. There is not better way to get your customer’s story out there than Facebook. This week I talk with digital marketing expert Tim Croll about the importance of building relationships around your customer’s story and culture.

What you’ll learn:

• Why you need a high quality product to build a brand.
• How to build story into your design.
• How to use Facebook to nurture relationships.
• The importance of organic reach in your marketing.

Hosted on Acast. See acast.com/privacy for more information.

Do you struggle to publish tons and tons of fresh content for your site? What if you could increase your traffic by consolidating all your content? My guest this week is a former Hedge Fund Investment Manager Todd Tresidder. Listen and learn how Todd was able to increase his website traffic 7x in a year by consolidating and publishing only high quality content.

What you’ll learn:

• The 4 step content audit method Todd used to consolidate all of his content.
• How to use multiple forms of content in your course.
• How to use story in an 11,000 word post on numbers.
• How to build true wealth outside of marketing

Hosted on Acast. See acast.com/privacy for more information.