Have you ever wanted to know what it takes to get inside the mind of your customers? Have you ever unlocked the benefit chain? It's the secret code that?s only revealed by asking the right questions. It's how Totino's Pizza Rolls and Ray Ban sunglasses become freedom loving brands.

Dr. Sharon Livingston has personally interviewed 65,000 (yes, that's a real number) customers about their emotional response to advertising, and her client list reads like a list of the Fortune 500. She's the woman billion dollar companies bring in to find out what's deep inside their prospects' head, sometimes before the product or service exists.

In this episode Sharon reveals her strategy for marketing to the emotional benefit, instead of the features and benefits. If you're in sales, and of course we all all, listen now to discover how to get inside your customer's head and extract their deepest emotional desires.

Reading Now:

The Crown of Embers | by Rae Carson

The Discovery of Witches | by Deborah Harkness

Favorite Business Book:

Dark Universe | by Daniel F. Galouye

Mindset Principle:

Being grounded with flexibility

Favorite Quote:

“I AM” - Unknown

Connect with today’s guest:

Certified Coach Alliance - Visit Sharon’s website to learn more about coaching certification.

Get Lost, Girlfriend! - Check out Sharon’s most recent book.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Becoming a thought leader not only put you in the driver's seat of potentially dominating your industry, you create staying power! Your message becomes a living, breathing entity that continues to grow when things change or slow down.

Seth Godin, Michael Port, and former Starbucks President, Howard Behar have all used thought leadership to build their empires. And all of them have called up Elizabeth Marshall to take their business to the next level.

In this episode Elizabeth reveals proven strategies for becoming a thought leader in any industry, even if you’re just getting started. Listen and learn why it having someone on the outside can be a vital part of your success and the long-term mindset needed to survive the emotional journey.  

Favorite Business Book:

The Four Agreements: A Practical Guide to Personal Freedom | by Don Miguel Ruiz

Curious: The Unexpected Power of a Question-Led Life | by Tom Hughes

Mindset Principle:

The ability to pivot based on feedback from what’s happening right now.

Favorite Quote:

“We cannot solve our problems with the same thinking we used when we created them.” - Albert Einstein

Connect with today’s guest:

ElizabethMarshall.me - Visit Liz’s website to learn more about becoming a world-class thought leader. 

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Becoming a thought leader not only put you in the driver's seat of potentially dominating your industry, you create staying power! Your message becomes a living, breathing entity that continues to grow when things change or slow down.

Seth Godin, Michael Port, and former Starbucks President, Howard Behar have all used thought leadership to build their empires. And all of them have called up Elizabeth Marshall to take their business to the next level.

In this episode Elizabeth reveals proven strategies for becoming a thought leader in any industry, even if you’re just getting started. Listen and learn why it having someone on the outside can be a vital part of your success and the long-term mindset needed to survive the emotional journey.  

Favorite Business Book:

The Four Agreements: A Practical Guide to Personal Freedom | by Don Miguel Ruiz

Curious: The Unexpected Power of a Question-Led Life | by Tom Hughes

Mindset Principle:

The ability to pivot based on feedback from what’s happening right now.

Favorite Quote:

“We cannot solve our problems with the same thinking we used when we created them.” - Albert Einstein

Connect with today’s guest:

ElizabethMarshall.me - Visit Liz’s website to learn more about becoming a world-class thought leader. 

Becoming a thought leader not only put you in the driver's seat of potentially dominating your industry, you create staying power! Your message becomes a living, breathing entity that continues to grow when things change or slow down.

Seth Godin, Michael Port, and former Starbucks President, Howard Behar have all used thought leadership to build their empires. And all of them have called up Elizabeth Marshall to take their business to the next level.

In this episode Elizabeth reveals proven strategies for becoming a thought leader in any industry, even if you’re just getting started. Listen and learn why it having someone on the outside can be a vital part of your success and the long-term mindset needed to survive the emotional journey.  

Favorite Business Book:

The Four Agreements: A Practical Guide to Personal Freedom | by Don Miguel Ruiz

Curious: The Unexpected Power of a Question-Led Life | by Tom Hughes

Mindset Principle:

The ability to pivot based on feedback from what’s happening right now.

Favorite Quote:

“We cannot solve our problems with the same thinking we used when we created them.” - Albert Einstein

Connect with today’s guest:

ElizabethMarshall.me - Visit Liz’s website to learn more about becoming a world-class thought leader.