Objectives and key results – OKRs – are a key part of a planning system that helps your team work in an organized way towards a common goal, explains Garrett Mehrguth, co-founder and CEO of Directive. 

Accountability is a key part of this strategy, with regular check-ins to make sure you’re on track to meet your quarterly goals. 

Garrett says it’s the perfect process to apply to his company’s work in SEO because OKRs provide strategic and deep-thinking consulting work for clients with long-term impacts, while still allowing for quick action on day-to-day tasks related to optimizing SEO or paid media work.

Involving your team is key because understanding the bigger goal behind their work allows them to be more effective. Plus, longer timelines for much-needed deep changes allow for more creative and effective solutions.

We take a deep dive into this topic, including…

• The reason quick “wins” lead to lukewarm strategic plans and long-term outcomes

• A strategy for organizing your team member’s time for better client results

• How to make sure agencies guide, not serve clients

• Factors beyond SEO you must consider – and will surprise you – to create an effective SEO strategy

• And more