The Brand Called You

Garrett Perkins, Chief Revenue Officer, Givington’s

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Garrett Perkins, Chief Revenue Officer, Givington’s
  • Garrett is the Chief Revenue Officer of Givington’s. 
  • He has over 10 years of experience in the publishing and E-commerce industries.
    • Podcast
    Overview

    In this episode of The Brand Called You, Garrett Perkins, Chief Revenue Officer of Givington’s, discusses his inspiring journey from nonprofit work to revolutionizing content and e-commerce. Learn how he helps content creators transform their ideas into profitable ventures and why customer engagement remains central to business growth.

    00:33- About Garrett Perkins
    • Garrett is the Chief Revenue Officer of Givington’s. 
    • He has over 10 years of experience in the publishing and E-commerce industries.
      • 15:15- What is the future of publishing and e-commerce?
      • Authors and brands are moving away from third-party platforms toward direct sales due to changes in retail and discovery.
      • While AI will assist in creating fast content, it can’t replace the deep, human touch of ghostwriting for books.
      • Despite digital trends, readers still desire tangible books for personal engagement and status.
        • 21:28- What habits or mindset shifts have helped you succeed as a revenue strategist?
        • Prioritizing speed over perfection, valuing being first rather than being the most polished or professional.
        • Focusing on relationships over sales, building strong, genuine connections, even with non-clients.
        • Leveraging aggregators for scale, investing time in key connectors who influence potential clients, acting as an extended sales force.

          • RESOURCES:

          Learn more about Garrett Perkins: LinkedIn

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          Profile
          • Garrett is the Chief Revenue Officer of Givington’s. 
          • He has over 10 years of experience in the publishing and E-commerce industries.

            • The post Garrett Perkins, Chief Revenue Officer, Givington’s first appeared on TBCY.

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