This episode Beth & Wendy discuss what every tech startup dreams of: How to become a Gartner Cool Vendor. Beth has had several clients become Cool Vendors. In starting her own company, Wendy immersed herself in understanding the nitty gritty of the Cool Vendor process. Listen as these Analyst Relations experts discuss their experiences with how becoming a Cool Vendor can shape your company’s story. 

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Read Beth’s Cool Vendor companion blog post

Check out additional Cool Vendor resources:

Hank Barnes: Rethinking Categories

Jim Hare: Insider Secrets to Becoming a Gartner "Cool Vendor" - Jim Hare (discussed in today’s episode)

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