The Bendy Show

The Bendy Show

By Wendy Shlensky and Beth TorrieBusinessMarketing
Download on the App Store

The Bendy Show episodes

  • The Final Episode

    It's time to say goodbye. We have had fun and we've heard you enjoyed our episodes. Most of the content we expect will continue to be relevant. Thank you for listening.

    Thank you to our supporters and most of all our Guests:

    ●    Elena Hutchinson - Forrester Wave and

    Gartner MQ

    ●    Laura Erdem - Social Selling

    ●    Arthur Bailey - Learn side of AR

    ●    Ger Adlum - Collaborating with

    Marketing

    ●    Julius Hemingway - Career move

    from sales to AR

    ●    Steven Armstrong - Working at Amazon

    ●    Alyssa Gilmore - Business Benefits of AR

    ●    Jeff Roster - 5 Pieces of advice

    every founder needs to know about AR

    ●    Anjali Yakkundi -Product Marketing

    & AR, expertise from a former analyst

    If you wish to get in touch, please reach out to us:

    Beth’s contact info:

    @bethtorrie

    www.linkedin.com/in/workingmom/

    Wendy’s contact info

    https://www.linkedin.com/in/wendyshlensky/

    12 min
  • Inside Forrester Wave and Gartner MQ ft. Elena Hutchison

    Beth Torrie and Guest Elena Hutchison discuss best practices in major evaluations like Forrester Wave and Gartner MQ, and answer why these evaluations are so important.

    The duo breaks down the key pillars and shares best practices in the evaluations processes and even recommends ideal team formation.

    Show your support for the Bendy Show by becoming a monthly supporter or buy us a coffee

    Follow us on Social:

    The Bendy Show Website: https://www.thebendyshow.com/

    Beth’s contact info:

    Email: [email protected] Twitter: @bethtorrie

    Linkedin: www.linkedin.com/in/workingmom/

    Wendy’s contact info:

    Linkedin:https://www.linkedin.com/in/wendyshlensky/

    Elena Hutchison

    https://www.linkedin.com/in/elenahutchison/

    Elena is taking taking on a limited number of Analyst Relations consulting clients, either to directly help with AR programs or for executive presence coaching for AR professionals - find her on her website: https://www.uprightar.com/

    35 min
  • Gartner Cool Vendor: How Startups Can Earn this Coveted Award

    This episode Beth & Wendy discuss what every tech startup dreams of: How to become a Gartner Cool Vendor. Beth has had several clients become Cool Vendors. In starting her own company, Wendy immersed herself in understanding the nitty gritty of the Cool Vendor process. Listen as these Analyst Relations experts discuss their experiences with how becoming a Cool Vendor can shape your company’s story. 


    Show your support for the Bendy Show by becoming a monthly supporter or buy us a coffee


    Read Beth’s Cool Vendor companion blog post


    Check out additional Cool Vendor resources:

    Hank Barnes: Rethinking Categories

    Jim Hare: Insider Secrets to Becoming a Gartner "Cool Vendor" - Jim Hare (discussed in today’s episode)


    Follow us on Social:

    The Bendy Show Website: https://www.thebendyshow.com/


    Beth’s contact info: Email: [email protected]

    Twitter: @bethtorrie Linkedin: www.linkedin.com/in/workingmom/


    Wendy’s contact info: Email: [email protected]

    Twitter: @WLS26 Linkedin: https://www.linkedin.com/in/wendyshlensky/


    29 min
  • Learning with Leaders: Social Selling

    Wendy Shlensky interviews Laura Erdem

    Social Selling Linked In Course⁠

    LinkedIn Social Selling Pod with Laura Erdem

    Laura Erdem shares her wisdom regarding using analyst research as a sales person.

    Just like Analyst Relations, there are few shortcuts.  Personalization is really what makes social selling score!

     

    If you want to be considered for an interview,

    please contact:

    Wendy Shlensky

    15 min
  • Learning with Leaders: AWS AR (Amazon Web Services Analyst Relations) Director Arthur Bailey

    Learning with Leaders

    Wendy Shlensky interviews Arthur Bailey, AWS AR Director

    Learn some expert moves from Arthur Bailey 

    • Working with analysts on the learn side of AR

    • Using AR to drive sales

    • Demonstrating the value of Analyst Relations to stakeholders 

      • If you would like to be considered as a guest for The Bendy Show, please contact 

      Wendy Shlensky, [email protected] with your pitch


      20 min
    • Creating collaboration with content marketing

      Wendy Shlensky interviews content marketer extraordinaire, Ger Adlum.

      We all want the same goal, creating collaboration with content marketing. 

      We want to uplevel our brand in the market.

      How can analyst relations and content marketers improve their relationships?

      Listen to this pod to get some ideas.

       

      If you want to be considered for an interview, please contact

      Wendy Shlensky

      +1 617 256 7363


      37 min
    • Transitioning from Research Sales to Engaging AR Leader

      Julius Hemingway, a former Forrester Research sales rep shares his story about his recent transition from research sales to analyst relations. He also shares his insights about the complexities in communicating the business value of AR Programs and their research contracts. Also listen to hear tips to maximize relationships with your research account managers.

      Beth Torrie

      917-207-1658

      @bethtorrie


      39 min
    • Ace the Demo - Part 1

      Learn from Analyst Relations experts at how to deliver the best demo for an analyst

      How do you create the best demo possible?

      Connecting the dots for the analysts on what the differentiators are?

      What are some of the most important aspects for analyst relations

      This is the preview for acing the demo - please share your questions with us for what else you want us to cover regarding acing the demo.

      Beth’s contact info:

      [email protected]        

      @bethtorrie

      www.linkedin.com/in/workingmom/

      Wendy’s contact info

      @WLS26

      https://www.linkedin.com/in/wendyshlensky/

      11 min
    • Investors & Analysts - Let’s get the lingo right . . .

      One of the first things to learn is we don’t brief investors - we pitch them and we don’t pitch analysts, we brief them.

      In this episode we discuss how the pitch and briefing are both similar and different.

      We discuss what kind of information excites which audience.

      Remember language matters, especially with analysts. . .

      Beth’s contact info:

      [email protected]         @bethtorrie

      www.linkedin.com/in/workingmom/

      Wendy’s contact info

      @WLS26

      https://www.linkedin.com/in/wendyshlensky/


      Please rate our pod.  How do you do this?  Select our pod (not a specific episode).  Scroll down past all the episodes and you should see a way to give us a 5 start review and write a review as well.  Thank you in advance for rating our pod.  It will help us grow our audience.

      17 min

    About The Bendy Show

    From the publisher's feed

    What is The Bendy Show?