The Bendy Show

The Bendy Show

By Wendy Shlensky and Beth TorrieBusinessMarketing
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The Bendy Show episodes

  • Top 10 Skills to Succeed in Analyst Relations

    Analyst Relations is one of the fastest growing jobs according to Linked In.  To that end, Beth & Wendy talk about what are the skills needed to excel in Analyst Relations as we want to aid career changers to think about joining the career we both enjoy.

    If you want more details on the skills, check out Beth's recent blog .  Beth analyzed 50 analyst relations job posts to help us understand what skills companies are looking for in these roles.

    If you are in AR or a recruiter in AR and want to join Beth's LinkedIn only for analyst relations professionals and recruiters - DM her for an invite.

    Beth’s contact info:

    [email protected]         

    @bethtorrie

    www.linkedin.com/in/workingmom/

    Wendy’s contact info

    @WLS26

    https://www.linkedin.com/in/wendyshlensky/

    23 min
  • Simplifying Analyst Relations (AR)

    Do you wonder what Analyst Relations (AR) is all about? if so, this is the episode where Beth & Wendy simplify and explain AR to all.

    Whether you are new to AR, have always struggled to explain AR to your friends or family, or are friends/family of someone in AR and want to know more. . .
    This podcast is for you!
    Please write to Wendy/Beth to let them know if we have explained it thoroughly.

    Beth’s contact info:
    @bethtorrie
    www.linkedin.com/in/workingmom/

    Wendy’s contact info
    @WLS26

    https://www.linkedin.com/in/wendyshlensky/

    22 min
  • Everything you wanted to know about a career in AR with AWS

    Interview with Steven Armstrong, VP, WW Analyst Relations, AWS

    Resources mentioned:

    How to apply for open positions: go to aws.amazon.com and look for reqs on the careers page

    The Magnolia Story, Chip & Joanna’s first book from HGTV

    Deep Work by Cal Newport

    Eric Thomas

    Jocko Willink

    David Goggins

    Mac Miller, rapper from Pittsburgh

    Connect with Wendy & Beth:

    Wendy’s contact info

    @WLS26

    https://www.linkedin.com/in/wendyshlensky/

    Beth’s contact info:

    @bethtorrie

    https://www.linkedin.com/in/workingmom

    27 min
  • AR: Focus on Services

    Listen to this episode to learn about the differences between services and software Analyst Relations

    With a quick intro to Advisor Relations

    Contact us for more information, ideas, or you want to be interviewed:

    @bethtorrie

    https://www.linkedin.com/in/workingmom

    @WLS26

    https://www.linkedin.com/in/wendyshlensky/

    20 min
  • The Bendy Show guests on TWiNN - 5 Pieces of Advice Every Founder Needs to Know About Analyst Relations

    Original Air date: Aug 2, 2021 - advice - timeless. 

    This week on #ThisWeekInInnovation podcast we discuss the 5 pieces of advice every Founder needs to know.  I’m joined by Wendy Shlensky, Principal/Owner and AR Maven, Canopy Communications and Beth Torrie, Owner, Torrie Communications for a wide-ranging discussion on the art and science of analyst relations.

    Beth and Wendy explain why each of the below 5 points are so important.  For the record I agree with all their points.

    1. Analyst Relations is really expensive.
    2. You need to know what your AR goals are
    3. Analyst Relations is slow.
    4. Timing is important.
    5. It's your job to properly educate the analysts about your company, your products, your vision, and your differentiators

      6. Wendy’s contact info

      canopycommunication.com

      https://twitter.com/WLS26

      https://www.linkedin.com/in/wendyshlensky/

      Beth’s contact info:

      https://www.torriecommunications.com/

      https://twitter.com/bethtorrie

      https://www.linkedin.com/in/workingmom/

      This week In Innovation Podcast Hosts

      Jeff Roster

      https://twitter.com/JeffPR

      Brian Sathianathan

      https://twitter.com/BrianVision

      Iterate.ai

      Podcast Website

      https://www.podbean.com/pu/pbblog-f8asf-af2782


      44 min
    6. On the road with The Bendy Show - Analyst Relations Rockstar. . . .Alyssa Gilmore

      Listen to this episode to learn:

      • What are the business benefits of AR?
      • Alyssa’s Master Move!
      • The one key item AR MUST have to be successful
      • How does Bloomberg measure success?

        • Resources in the Pod:

        Monster Energy Drink

        ARInsights’ Architect

        Contact us for more information, ideas, or you want to be interviewed:

        @bethtorrie

        https://www.linkedin.com/in/workingmom

         

        @WLS26

        https://www.linkedin.com/in/wendyshlensky/

        16 min
      • The Bendy Show guests on TWiNN - How To Maximize Your Time in a Vendor Briefing

        Wendy Shlensky, AR Maven, Canopy Communications and Beth Torrie, Owner, Torrie Communications joined Jeff Roster from This Week in Innovation in a recent Clubhouse room to discuss how a Founder/tech executive can maximize their time in a vendor briefing. It’s a very good discussion about the ins and out of a briefing from both the analyst and analyst relations perspective.  Listen to tips to kickstart your Startup AR or when starting to work with industry analysts.  Learn what’s different between an analyst briefing and an investor pitch.

        We even have a good back and forth about “pigeonholing”.  

        For more tips check out Beth’s blog:https://www.linkedin.com/pulse/analyst-briefing-basics-beth-torrie/

        Beth’s contact info: [email protected] @bethtorrie https://www.linkedin.com/in/workingmom

        Wendy’s contact info [email protected] @WLS26 https://www.linkedin.com/in/wendyshlensky/


        This Week In Innovation Podcast Hosts

        Jeff Roster

        https://www.linkedin.com/in/jeff-roster-bb51b8/

        https://twitter.com/JeffPR

        https://thisweekininnovation.com

        Brian Sathianathan

        https://twitter.com/BrianVision

        https://www.iterate.ai

        51 min
      • The Bendy Show featuring Anjali Yakkundi, Product Marketing Expert and former Forrester Analyst

        What will you learn by listening:

        • An expert’s top findings from working both sides of the aisle
        • Top AR Tips from the analyst POV
        • Examples of how to measure the real business benefits of Analyst Relations

          • Resources:

          Read more from Anjali: Top Five Tips To Nail Your Next Analyst Briefing

          The Checklist Manifesto by Atul Gawande

          Contact info: Contact us to discuss topics you want us to include on future shows or if you want to be interviewed:

          Beth Torrie, Founder & CEO of Torrie Communications

          @bethtorrie

          https://www.linkedin.com/in/workingmom/

          Or

          Wendy Shlensky, Founder & CEO of Canopy Communications & Marketing

          @WLS26

          https://www.linkedin.com/in/wendyshlensky/

          15 min

        About The Bendy Show

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