This weekend we had a short break down in Geelong.

It was wonderful to get away and enjoy the sun.. hang out with family and chase the kids around.

While we were there I discovered a really powerful resource that I want to share with you from the best copywriter ever - Gary Halbert.

His monthly letters were considered by many to be the holy grail of copywriting techniques.. 

One of the techniques I love the most from Gary was his 'open loops'... I think it was SO powerful to grabbing sometimes attention and keeping that attention.

In todays Podcast we talk about that Loop system in more detail.