Generative Now | AI Builders on Creating the Future

Gary Hustwit: Revolutionizing Filmmaking with Generative AI


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Since the beginning of cinema, movies have held to the same format - a linear narrative, told the same way each time. Filmmaker Gary Hustwit wants to change all that. With his new documentary Eno, he’s broken the mold on movies. Hustwit has harnessed the power of generative AI to produce a movie you can never see twice. Through careful editing and groundbreaking software development, Hustwit and his collaborators built an engine that assembles a one-of-a-kind movie for every viewing. Same footage, different sequence. You have to see it to believe it.


Episode Chapters
(00:00) Introduction to Gary Hustwit
(04:06) “Eno,” Generative Film about Brian Eno  
(10:14) Making a Movie That’s Different Every Time
(13:04) Programming a Generative Film
(15:56) Poetry, Code and Software
(19:09) Role of Human Editors
(21:09) How will Streaming Platforms Adapt?
(24:44) AI Disrupting Traditional Filmmaking
(28:19) Sora from OpenAI
(32:07) Anamorph, Filmmaking and Technology Company
(36:45) What’s Next for Gary Hustwit

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