Curious about keeping clients hooked without the social media chaos? In this episode, I’m spilling why email marketing’s my trick for a photography business that thrives. I’ll share how I snag new clients with a smart sign-up perk, keep them close, and pull past ones back with a personal twist—like a gold shiny voucher they can’t resist.

It’s just me this week—no fluff, just real tips on why email marketing rocks and how you can nail it, too.

Use my referral and get cash off

Sprout Studio

Flodesk

Mailchimp

Build your photography webiste with SHOWIT, get your first month free at showit.com/r/gtgfamily.

Gather To Grow is produced by Urban Podcasts.

In this episode, Anna Hardy, a photographer with 17 years of experience shares her journey of moving from wedding photography to family and commercial work, and how the industry has changed over time. We discuss the rise of female photographers and the impact of social media on marketing—the good and the tough parts.

Anna offers honest advice on running a business, stressing the importance of building it on your own terms and not relying too much on unpredictable platforms. She shares her favourite strategies for success, like networking, blogging, and email marketing. Plus, she opens up about balancing work and family life, and her thoughts on social media.

Build your photography webiste with SHOWIT, get your first month free at showit.com/r/gtgfamily.

Gather To Grow is produced by Urban Podcasts.

In this episode, I sit down with Lilly Anne, a maternity portrait photographer from New Orleans, to talk about the balancing act of creativity, business, and motherhood. She shares her unique journey—from studying biology to finding her passion in capturing intimate maternity portraits.

We explore how Lilly keeps her creativity flowing, using mood boards and drawing inspiration from the vibrant energy of her city. She also opens up about managing burnout, embracing rest, and finding ways to recharge when her creative energy feels drained.

Lilly dives into how she makes each session personal, ensuring her clients feel empowered and beautiful. By the end of this episode, you’ll walk away with practical tips for nurturing your own creativity, protecting your energy, and staying grounded in both your work and personal life.

Build your photography webiste with SHOWIT, get your first month free at showit.com/r/gtgfamily.

Gather To Grow is produced by Urban Podcasts.

What happens when creativity meets self-love and empowerment? Sarah Kate, an experienced photographer specialising in maternity and boudoir shoots, shares her journey of reconnecting with her business and self-care after burnout. In this episode, Sarah talks about transitioning from a hectic studio life to focusing on what truly inspires her: empowering women through photography.

Sarah reveals how setting boundaries and prioritising personal reflection has shaped her business. We explore how taking time to recharge can spark creativity, and how Sarah blends her love for photography with empowering others, turning every shot into a celebration of individuality.

Build your photography webiste with SHOWIT, get your first month free at showit.com/r/gtgfamily.

Gather To Grow is produced by Urban Podcasts.

To celebrate the launch of my new course, Foundations, which helps new photographers with everything from business planning and pricing to time management, I’m sharing the key steps to building a strong foundation for your photography business and setting yourself up for long-term success.

In this episode, I cover the essentials for getting started or refining your business, including evaluating your current situation, setting goals, building your brand, and creating a website. I’ll also share how to create an authentic brand, attract your ideal clients, and design a website that works for you.

Find out more about Foundations at gathertogrow.co.uk/foundations.

Build your photography webiste with SHOWIT, get your first month free at showit.com/r/gtgfamily.

Gather To Grow is produced by Urban Podcasts.

How can you discover your unique voice on Instagram and reconnect with your audience? In this episode, wedding photographer Daniela Ferry talks about her journey with Instagram, touching on the love-hate relationship many have with the platform. She shares how she went from feeling lost with content creation to finding her true self and values. Daniela offers valuable insights on reconnecting with Instagram—not as a tool for validation, but as a space for authentic connection.

Discover how to plan your posts with intention, find your voice, and build stronger connections with your followers, so they feel like they already know you when they reach out.

Learn more and connect with Jess Collins.

Gather To Grow is produced by Urban Podcasts.

What’s the real value of upselling in photography? Is it more than just making extra profit? In this episode, we delve into the art of upselling and how it can enhance your client experience while boosting your business. From the benefits of offering physical products like albums and prints to navigating the psychology behind sales, we explore how upselling can be done in a way that feels genuine and not “salesy.”

Amber and Millie from Folio Albums share their insights on how photographers can approach upselling with confidence, providing value to clients rather than pushing unnecessary purchases. They share how simple actions—like offering albums early in the process or using storytelling to communicate the value of printed products—can transform the sales experience.

Discover how offering the right products can strengthen client relationships, create lasting memories, and boost your hourly rate. Amber and Millie also share practical advice for overcoming common hurdles, such as client objections and how to reframe the upselling conversation, making it about serving your clients and providing them with products they will cherish.

Gather to Grow: The Podcast is produced by Urban Podcasts.

How do you measure success, and when do you know you’ve truly “made it”? In this episode, I explore the personal and professional definitions of success with Mel, a family photographer who shares her journey from humble beginnings to creating a fulfilling career.

From managing the pressures of balancing work and family life to embracing the joy of doing what you love, Mel’s story is a powerful reminder that success isn’t always about hitting six-figure numbers. It’s about aligning your business with your values and being content with where you are.

We discuss how to stop comparing yourself to others, prioritise mental health, and redefine your goals. Mel offers a fresh perspective on why it’s okay to embrace a slower pace and make decisions based on what truly matters to you—not external expectations. It’s a conversation about living authentically, finding balance, and celebrating the success you’vealready achieved.

Sponsorship: policybee.com/gathertogrow

Gather To Grow is produced by Urban Podcasts.

The elephant in the room, the taboo subject no one really talks about:

Being a mum and being a boss: how to do it all.

Join mum of four and business owner, Yasmin Anne as she walks you through the systems she has put in place to help run her life smoothly. There's tough love, vulnerability and piles of advice in this special podcast episode.

As us mums head into the 6 weeks summer holiday, we hope this episode can arm you with a few tips to juggling it all...

Sponsorship: www.policybee.com/gathertogrow

Ally Stuart-Ross has been a lifelong photographer in a career that has lasted over 30 years. She is a newborn photographer, an educator and a speaker.

She also ran her family portrait studio, which gave her a grounding in helping clients and print sales.   But her true calling was newborn photography. She started training for this unique genre in 2019, and in 2020 I created the Mabel and Moose brand. After falling in love with newborn photography she now trains other women to become newborn photographers and become financially free. 

You can create a luxury workflow for your clients very easily and the results will be that your clients will feel better about the shoot, the images and be more likely to recommend you to other. Start with sitting down and writing what you current workflow is and then make a list next to it and on that list, write down all the ways you can improve the workflow. Systemise it, bring it to the session with you (a flow posing guide or notes) and stay consistent. 

Full show notes:

Podcast sponsor: www.policybee.co.uk/gathertogrow

Podcast guest: