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Gavin Duff - Know Your Audience: Spend Less, Earn More, Be Smarter
Don’t make assumptions. Don’t waste money on the wrong audiences. Ask publishers the right questions. Get to know YOUR OWN audiences. Find them. Segment them. Target them. Learn from them. It’s the only way that they’ll listen to you - because then you’re speaking TO them, and not just hoping that they’ll hear you.
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By Learn InboundDon’t make assumptions. Don’t waste money on the wrong audiences. Ask publishers the right questions. Get to know YOUR OWN audiences. Find them. Segment them. Target them. Learn from them. It’s the only way that they’ll listen to you - because then you’re speaking TO them, and not just hoping that they’ll hear you.