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The geoprofessional industry is at a crossroads. With a shrinking workforce, increasing retirements, and fewer students entering geoscience and engineering fields, firms are struggling to meet rising service demands. At the same time, automation and artificial intelligence (AI) are transforming industries worldwide, presenting a generational opportunity for geoprofessionals to increase efficiency, productivity, and service quality.
To address this critical challenge, GBA’s 2025 Crystal Ball Workshop (CBW), to be held June 24-25 in Kansas City (Olathe), Kansas, will explore how emerging technologies can help firms bridge workforce gaps and sustain business growth.
CBW Focus: Addressing the impacts of the shrinking geoprofessional workforce, and high demand for services, with automation and artificial intelligence (AI).
CBW Objective: Provide a launchpad for sustained industry-wide action, offering:
1. Where are you or your organization spending the most time on repetitive tasks?
Think data entry, scheduling, reporting, approvals; anything recurring and rules-based.
2. What processes do you or your organization follow that require multiple handoffs or approvals?
Are there common errors or inconsistencies in your workflows?
3. What systems do you or your organization use that don’t talk to each other?
Which decisions rely on delayed, incomplete, or missing data?
4. In what tasks do you or your organization underutilize valuable talent for low-value work?
Tasks that pull skilled employees away from what they do best.
5. How do we monetize our technology use? What related changes in our business model are needed?
6. What part of automation and AI will require greater human interaction and skill?
7. What changes are needed in academic curriculums to better prepare students for their geoprofessional careers in the age of AI and other automation?
8. What barriers do you, your organization, and our profession have that may inhibit the adoption and implementation of AI and other automation in our work?
Biases, myths, fears?
9. How can we overcome barriers (real or perceived) and facilitate our adoption and implementation of AI and other automation technologies to address our shrinking workforce issues?
A Look Inside the Crystal Ball
The Future In-Focus: Big Data, Machine Learning, and Artificial Intelligence
Opportunities at the Climate Crisis and Infrastructure Nexus
About This Episode
Series Summary
About Our Guest
Our Host
• Chief Geotechnical Engineer at TTL
• Grew up in Louisville, Kentucky
• Graduated 1983 during severe economic recession
• Engineers undervalued as managers and leaders
• Profession experiencing uptick after period of decline
• Desktop tools dramatically improved (historic aerials, online geological maps)
• Losing design work to geotechnical contractors
• Website: https://www.elevategeoprofessionalvalue.org/
• Work harder than everybody else
• Favorite Book: "Team of Rivals" by Doris Kearns Goodwin (about Lincoln's leadership)
• Goal to leave profession better than he found it
On the first of each month, GBA Executive Director Joel Carson provides an inside look at the latest GBA member resources, events, and news. These short and information-packed videos will make you and your firm smarter, stronger, and more successful!
GBA Membership Information
GBA President’s Letter to Membership
GBA’s 2027+ Strategic Plan: A Vision for Member Success, Industry Impact, and Geoprofessional Vibrancy
2027+ Strategic Plan Document
Knowledge Sharing Webinar Series
GeoHeroes podcast episode with guest David Lourie
GeoHeroes podcast episode with guest Saiid Behboodi
GeoHeroes podcast episode with guest Laura Register
Crystal Ball Workshop
2025 Fall Leadership Summit Details and Registration
2025 GBA Annual Conference Session Recordings
GBA Book Club August meeting
2026 GBA Annual Conference Call for Abstracts
GBA Best Practices: Working Safely Outdoors in Warm Climates
About This Episode
Series Summary
About Our Guest
Our Host
About This Episode
Series Summary
About Our Guest
Our Host
Introduction
Early Life and Education
Career Path
The Geoprofessional Landscape & Life Advice
Speed Round
Final Thoughts
On the first of each month, GBA Executive Director Joel Carson provides an inside look at the latest GBA member resources, events, and news. These short and information-packed videos will make you and your firm smarter, stronger, and more successful!
2025 Annual Conference Recap Video
2025 Annual Recognitions & Awards
2025-26 GBA Leadership
GBA Podcast
GeoHeroes Episode with Guest Vic Donald, P.E.
GeoHeroes Episode with Guest Laura Register, P.E., F.GBA
GBA Podcast Case History #50
GBA Podcast Case History #55
Updated Message to Owners: Managing Geotechnical Risk
2026 GBA Annual Conference Call for Abstracts
GBA Member Benefits
About This Episode
Series Summary
About Our Guest
Our Host
Introduction
Early Life and Education
Career Path
Leadership
The Geoprofessional Landscape
Speed Round
Final Thoughts
Summary
An auto parts manufacturer hires a GBA member-firm to develop remediation recommendations for the contaminated area where underground storage tanks leaked. The client did not accept the recommendations of the consultant and pressed for a quicker alternative. When the contaminant was discovered in a larger area, the client accused the consultant of breach of conduct.
Our Hosts:
Elizabeth is the National Practice Team Manager - Geotechnical at Atlas Technical Consultants in Boise, Idaho. Elizabeth has performed and/or assisted with numerous geotechnical investigations throughout Idaho, Oregon, Washington, and Wyoming managing projects, providing geotechnical design, project quality control, cost and value engineering, and evaluating geotechnical constructability issues.
Abi is a Project Consultant at SME experienced in managing a variety of steel, concrete, coatings, and nondestructive testing projects. She specializes in managing projects related to DOT fabrication quality assurance reviews but also supports project managers throughout SME’s various service groups.
Lessons Learned:
Calls-to-action:
Subscribe
This episode was produced by the following GBA Members:
About This Episode
Series Summary
About Our Guest
Our Host
Introduction
Early Life and Education
Career Path
Leadership
The Geoprofessional Landscape
Speed Round
Final Thoughts
Summary
An environmental consultant performed a remedial investigation and feasibility study for a state water commission on a Superfund site. When the approval process and project start date gets delayed, the new project manager makes modifications on the proposals and procedures but fails to obtain proper approvals. To avoid a litigation with water commission, the principal in charge offers to complete an approved remedial investigation.
Our Hosts:
Elizabeth is the Geotechnical Services Manager at Atlas Technical Consultants in Boise, Idaho. Elizabeth has performed and/or assisted with numerous geotechnical investigations throughout Idaho, Oregon, Washington, and Wyoming managing projects, providing geotechnical design, project quality control, cost and value engineering, and evaluating geotechnical constructability issues.
Abi is a Project Consultant at SME experienced in managing a variety of steel, concrete, coatings, and nondestructive testing projects. She specializes in managing projects related to DOT fabrication quality assurance reviews but also supports project managers throughout SME’s various service groups.
Lessons Learned:
Calls-to-action:
Subscribe
This episode was produced by the following GBA Members:
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