Selling on GCC marketplaces looks simple from the outside, but the reality is far more complex. In this episode, Vikas Joon uncovers the truth behind marketplace success in the GCC, revealing the hidden factors that impact profitability, margins, and long-term growth. From commission structures and operational costs to pricing strategies, fulfillment challenges, and customer acquisition, this conversation explores why many brands struggle to scale despite increasing sales. You'll learn practical strategies to reduce margin leakage, optimize marketplace performance, and build a sustainable eCommerce business across Saudi Arabia, the UAE, and the wider GCC. Whether you're a brand owner, marketplace seller, eCommerce manager, or digital entrepreneur, this episode delivers actionable insights to help you maximize profits and scale with confidence. In this episode, you'll learn:

• Why marketplace revenue doesn't always equal profit
• The hidden causes of margin leakage in GCC marketplaces
• How to optimize pricing, fulfillment, and operational efficiency
• Marketplace growth strategies for Saudi Arabia and the UAE
• Best practices for scaling your eCommerce business sustainably
• Common mistakes brands make—and how to avoid them

🎧 Tune in to discover what it really takes to build a profitable and scalable marketplace business in the GCC.