Hands down one of the most fascinating episodes of G&E The Podcast to date. Keith Blakely, co-founder of Oncore Golf, came on the show to talk about the companies evolution and their disruptive technology with their latest product, the GENiUS Ball. They have big plans for golf and your going to want to hear them.

Digital media affects everything. Especially how we market. And creativity has never been more important. With a mostly democratic social media, great work can flourish. Possibly the most famous example, Dollar Shave Club and their iconic Youtube ad that has over 25 million views. This imaginative way of marketing has been adopted near and far. Hudson Sutler, a travel gear company out of NYC, is taking a similar approach.

Like most golfers, you would probably enjoy getting a lesson from Rickie Fowler. But how is that possible. Well, do you have five bucks and a smartphone? Yes, you heard that right. Success Series, an up and coming virtual reality platform, is allowing you to get one on one lessons with sports most prominent stars. And their first ambassador. The man himself. Rickie Fowler. We had the pleasure to sit down with Anthony Puntoriero, the Founder, and CEO of Success Series in this week's episode of G&E The Podcast to discuss his latest venture.

The power of social media is amazing. Not only can you build a brand on platforms such as Instagram, but you can also connect with people you would never have been able to before. That was the case for Jordan Griggs and Matt Cardis. Two nomadic golfers who came together through Instagram for one epic collaboration. The Sprint to Streamsong. 10 days. 15 courses. 1500 miles. 1 gassed up Winnebago. And the open road from New York to Florida.

This week on G&E The Podcast we had on Adam Iversen, co-founder of Swannies Golf Apparel. What started with a golf sandal has grown into a full-blown golf lifestyle brand. In this week's episode, Adam walks us through a detailed evolution of the company from their successful Kickstarter campaign, their experience in a startup accelerator program, to an out of the box marketing technique that helped them gain some phenomenal brand recognition. Adam has excellent insights into what it takes for a modern startup to succeed in today's market.

This week on G&E The Podcast, we had Kevin Lavelle, founder of the industry disrupting brand, Mizzen + Main. The apparel company famous for their performance fabric dress shirts that are moisture wicking, wrinkle-free, and as they put it, Comfortable AF. When he first started out, people thought his idea was crazy. He was basically laughed out of his first trade show and told by supposed industry experts that no one would wear the shirt. Five and a half years later, the business has grown by 400% YOY, has partnerships with iconic athletes such as Tim Tebow and J.J. Watt, and has plans to become the next great American brand.

This week on G&E The Podcast we had on Justin Turner, Partner of Finance and Strategy at TRUE Linkswear. If you have been following along with TRUE, you may have noticed their recent change in shoe design, a revamped website and social media strategy, and an overall relaunch of the brand. This is because the company is going back to their routes. A dedication to enjoying the walk. In this week's podcast feature, Justin peels back the curtains. He gives us a behind the scenes view into each step of the brand's change of business plan. From the development of their new shoe models to the tools they used to enhance their direct to consumer channel, we talk about it all. Enjoy.

This week on G&E The Podcast we had Bart Walker, founder of Jack Grace USA. Aka the #coolestgolfshoesever, Jack Grace is an up and coming revolutionary golf shoe brand that allows for total customization with their interchangeable saddles technology. Bart's story to starting his brand is fascinating. As a self-proclaimed shoe fanatic, Bart had to make the bold decision to leave his job and go all in on his dream business. With the support of his wife, and a lot of hustle, the phenomenal brand we see today was born. Check out this week's podcast feature to learn about what it takes to start your own shoe company.

If you are on Instagram at all and are into golf, then you may have seen a divot tool recently that peaks your interest. Kind of like the swiss army knife of divot tools if you may. Introducing Brian Kang, founder of Birdicorn Golf. The brand behind the amazingly simple yet awesome golf product. And this is just the start for Birdicorn as they continue to grow. Check out this week's episode with Brian as we discuss his love for golf, the process of creating a great product, how to build your brand on Instagram, Birdicorn's upcoming charity golf tournament, and so much more. Enjoy!

This week on the podcast we had Jeff Eggen, Founder of Monument Golf. Three years ago, Jeff was a mini-tour player thinking of ways to make a few bucks. By accident, he came up with the idea for the Stick It. A magnetic rangefinder strap. Now, Monument Golf is exploding across the industry, and the team has big plans for its future. Check out this week's podcast feature to learn how Jeff and his team took an idea and turned it into an incredible business.