Gearheads n' Gasoline Podcast

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Join Gearheads n' Gasoline as we rev our engines for Episode 3! In this episode, we hit the gas with Jason Chandler, Marketing Director at Auto Metal Direct (AMD). Buckle up as we discuss the ever-changing world of parts manufacturing and how AMD is greasing the wheels for success in the digital age.

Key Takeaways:

• The Power of Connection: Jason dives deep into the importance of social media for building relationships with customers in the auto restoration community. Learn how AMD uses social media to showcase real customer experiences and foster a sense of community.
• Shifting Gears: Jason talks about the changing landscape of marketing in the auto parts industry. Discover how AMD is embracing new technologies to improve product quality and efficiency, while still recognizing the value of traditional tools like catalogs.
• Content is King: Learn why high-quality photography and videography are crucial for parts manufacturers in today's digital world. Jason explains how professional visuals can elevate your brand image and showcase your products effectively.
• Clicks and Catalogs: Jason explores the role of catalogs in the digital age. Discover how AMD is leveraging interactive features like QR codes and exploded views to keep catalogs relevant and engaging for the modern customer.
• Social Savvy: Thinking about diving into social media for your business? Jason offers golden advice on tailoring content for different platforms, the importance of immediate audience interaction, and how to choose the best platform for your target market.
• Fueling the Future: Gearheads rejoice! Jason concludes by discussing the exciting opportunities available in the automotive industry for young people. Learn how the next generation can get their hands dirty and explore rewarding career paths.

Guest Bio:
Jason Chandler, serving as the Marketing Director for Auto Metal Direct (AMD), has been at the forefront of transforming how classic car enthusiasts and restorers engage with high-quality auto parts. With a keen eye for market trends and a passion for the automotive restoration industry, Jason has played a pivotal role in AMD's growth and reputation as a leader in the provision of premium body panels and sheet metal for classic cars. Leveraging his extensive experience in marketing and deep love for vintage automobiles, he crafts innovative campaigns that resonate with car aficionados worldwide. Jason's strategic vision not only drives sales but also fosters a community around the AMD brand, celebrating the art of restoration. 

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Mark Beatty with Red Line Oil discusses his emotional connection to racing and the importance of honoring the legacy of those who came before. He also talks about the challenges and opportunities in the racing industry, including the need to stay involved in shaping regulations and laws.

Mark emphasizes the importance of innovation and keeping the sport alive by embracing new ideas and reaching out to new generations. Lastly, he shares insights on how teams and drivers can demonstrate their value to sponsors beyond track performance.

In this conversation, Mark Beatty discusses the role of social media in attaining and retaining sponsorships in the motorsports industry. He emphasizes the importance of engaging with sponsors on social media and showcasing gratitude for their support. Mark also highlights the value of social media in building a brand and connecting with audiences.

He shares personal stories of facility improvement and emphasizes the responsibility of race tracks and venues in providing a positive experience for spectators. Mark offers advice for the next generation in motorsports, encouraging them to trust themselves and take risks. He concludes by giving a shoutout to Mike Salinas and expressing his appreciation for his impact on the sport.

Mark’s Bio:
Mark Beatty is the Brand/Marketing Director for Red Line Synthetic Oil for last 3 years. Before that he worked with V. Gaines in Denver Colorado as business development director for V’s family of racing companies: Winberg Crankshafts, GRP Connection Rods, Gibtec Pistons, Fineline Graphics, and Black Diamond Media Productions to name a few.

Mark has been a race car guy since high school when he worked at Bandimere Performance. Yes, the same Bandimere as the speedway -  they used to own 3 speed shops in Denver as well. He was a counter guy at their big store in Alameda.

Mark raced his first car which was a 63 1/2 Falcon Sprint, then shared a super comp dragster, and worked with Joe Shalkowski on his NHRA B-ED he ran in Comp. After that, Mark announced at Bandimere Speedway for almost 9 years which led to announcing opportunities at KRP and a few other tracks.

Mark Beatty, Red Line Synthetic Oil

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Episode 1 is an introduction to the Gearheads n' Gasoline podcast and our Co-Hosts Barry Alt & Annette Bauer. Barry and Annette discuss the goal of the podcast, why they're passionate about the automotive aftermarket and racing industries, and the amazing guests you should expect to hear from on this podcast.

Hosts:
Barry Alt, Motorhead Digital

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Barry Alt is a digital marketing expert with over 25 years in the digital marketing space and the proud owner of Motorhead Digital. Barry leads a team of digital marketing experts dedicated to transforming the online presence of businesses in the automotive aftermarket. His mission is centered around elevating auto restoration, performance, and grassroots race shops. With a commitment to excellence Their signature programs—Location, Site, and Marketing Maximizer™—are designed to supercharge your website, social media, and digital marketing strategy - ensuring you attract higher-quality leads and maximize your revenue potential. Barry's deep-rooted connection to the automotive world is underscored by his early trade school education in auto services and auto body. His commitment to the industry was recognized in 2022 when he was elected to the SEMA ARMO Select Committee which he still proudly serves. Barry is a sought-after speaker at prominent events like the SEMA Show, a regular contributor to THE SHOP Magazine, and a featured guest on various aftermarket industry podcasts where he shares his insights as a content expert.

Annette Bauer, Annette Bauer Creative

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Annette Bauer, the owner of Annette Bauer Creative,  is a seasoned photographer and marketing professional with a passion deeply rooted in the automotive and motorsports industry. Having spent more than 20 years in the dynamic field of marketing, Annette has narrowed her focus to emphasize the indispensable role of photography in the motorsports and automotive sectors. Professional imagery enhances marketing materials, website content, and social media presence, attracting clientele and conveying a compelling brand identity. She is a fervent advocate for encouraging more women to immerse themselves in the automotive and motorsports industry fearlessly, whether as drivers, crew members, or content creators. Annette believes in getting involved, getting dirty, and challenging the norms. Annette is a regular at SEMA, PRI, and other motorsport events.

Don’t miss an episode from Gearheads n’ Gasoline!

• facebook.com/GearheadsNGasoline
• instagram.com/gearheadsngasoline
• linkedin.com/company/gearheadsngasoline
• youtube.com/@GearheadsNGasoline

You can reach us at [email protected]