What happens when someone with no political background steps into government, but carries a lifelong passion for the creative economy? In this episode, we sit down with Irene Umar, Indonesia’s Vice Minister of Creative Economy, to explore how her perspectives can help shape the nation’s newest and most vibrant sector.From FMCG to fine arts, Irene sees the creative economy as more than just culture, it’s a powerful economic engine, a matchmaker of collaborations, and a bridge between industries that don’t always speak the same language. She believes Indonesia already has the foundation to lead in this space, it just needs to be organized, sharpened, and pushed forward.-----------------Thank you for watching, don't forget to subscribe and turn on notifications on these videos to be the first to know our next episodes. Also, if you're reading until this section, comment down below your favorite part from this podcast!Makna Talks is available on Spotify and Youtube. Twitter: @maknatalksInstagram: @maknatalksBusiness: [email protected]