Makeup refers to cosmetic products applied to the face to enhance or alter appearance. It includes a variety of items such as foundation, concealer, blush, eyeshadow, mascara, eyeliner, lipstick, and more. Historically, makeup has been used for thousands of years, with evidence of its use in ancient Egypt, Greece, and Rome.

Modern makeup serves multiple purposes: enhancing beauty, expressing individuality, and even as an art form. It can boost confidence, emphasize features, and conceal imperfections. Makeup application techniques range from everyday looks to elaborate styles seen in theater, film, and fashion.

The makeup industry is vast, with numerous brands offering a wide range of products. It's influenced by trends, celebrity endorsements, and innovations in formulation and sustainability. Makeup can be tailored to different skin types and tones, ensuring inclusivity and diversity in beauty standards.