Meet Generation Alpha: the tech-savvy, trendsetting kids born between 2010 and 2024 who are already shaking up the world of retail. With a projected economic impact of $5.46 trillion by 2029, these digital natives are more than just future shoppers—they’re influencing what their families buy today and setting new standards for brands everywhere.

Join hosts Maya and Christine as they unpack how Gen Alpha’s love for gaming, demand for authenticity, and seamless blending of digital and physical worlds are forcing retailers to rethink everything from store design to product launches. From Roblox to real-world retail, discover why this generation is impossible to ignore—and what you can do to stay ahead of the curve.

✨ Don’t miss our latest exclusive on Gen Alpha’s retail revolution. [Read it here!]

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