Are you struggling with multitasking and prioritizing your most important projects - especially when it seems there are so many things to get done? Then you need to stop and focus on this particular episode, and our featured guest Jay Papasan, the co-author of The ONE Thing.

Jay Papasan, is the Vice President of publishing and Executive Editor at KellerINK, the publishing arm of Keller Williams Realty. He is best known for co-writing with his mentor, Gary Keller, a few best-selling books, including The Millionaire Real Estate Investor, which became a New York Times best-seller.

But their most recent book, titled The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results, has been a nothing short of a “game-changer.” It is a New York Times best-seller and has also reached #1 on the Wall Street Journal business best-seller list.

In the book, Jay and Gary outline in great detail why everyone should identify that area of your life where you want to be extraordinary (that one thing), and FOCUS on it - before you simultaneously take on other tasks.

To me, this is such a groundbreaking book. I actually put it in the same category as other watershed publications such as Good to Great by Jim Collins, Tribes by Seth Godin, and Simon Sinek's Start With Why.

During this value-packed episode of Gen X Amplified, Jay and I discuss his overall journey to becoming an author, the importance of "focus" as a leader, and why The ONE Thing is resonating with so many, even outside of the business world. This is book is definitely a must-read, especially for Gen Xers with all of the opportunities and obligations we have during this power phase of our lives.

What do you get when you combine the ingredients of a prolific photographer, passionate podcaster, public speaker, and a magnificent mom? You get Lucrecer Braxton. And I'm absolutely thrilled to feature her as our guest on this episode of Gen X Amplified.

Lucrecer Braxton is an award-winning photographer, vlogger, and "mixed-media" artist. She has been a photographer for over 15 years and has had plenty of photos and original art published in books and magazines.

As an experienced speaker, Lucrecer has graced the stage at many conferences, and has led workshops on relationship building, photography, blogging, and building communities online.

Recently, Lucrecer has launched an amazing podcast called Hello Friend - that features candid conversations weekly with guests, giving a glimpse into how they live their life, what they are reading, and why they are simple awesome.

On this episode, Lucrecer and I discuss her fascinating journey, her passion for photography, the motivation for her podcast launch, and why being true to yourself while providing value to others is the path to success.

Did you know that a webinar can be one of the best platforms for you to promote your expertise, build an audience, and quickly generate leads? Well, if you didn't then you're in for a treat, because we have the world-renowned webinar guru, Steven Essa, on this informative episode of Gen X Amplified.

Steven Essa is known internationally as the “Make Money with Webinars Expert.” He was raised in the western-suburbs of Sydney, Australia by hard working immigrant parents. Steven now excites audiences in Australia, the UK, USA, UAE, Ireland, Switzerland, Hong Kong, Malaysia, Cyprus, Singapore and New Zealand.

Through his company, x10 Effect, Steven has trained thousands of people to leverage the power of webinars, and their efficiency, convenience and flexibility, to generate thousands of dollars in product sales. Steven’s methods give all business owners something that is much needed in today’s new media marketplace: the flexibility to create additional streams of income in their business.

On this episode of Gen X Amplified, Steven and I discuss in detail how to setup your perfect webinar and also how entrepreneurs can also leverage other people's expertise and skills to make money webinars. This is episode is without question, a "note-taker". So get your paper, pencil - or even your Evernote app ready. Also, you get a chance to hear a little Australian "rap" as a special treat!

If you are ready for an episode of Gen X Amplified when we have a big-time generational conversation about millennials- then this is the one! That's because our featured guest is Lee Caraher, who is millennial champion, and sometimes affectionately called the millennial whisperer.

Lee Caraher is an entrepreneur and CEO with over 20 years experience building great, high producing inter-generational work teams that get a lot done, and have fun at the same time.

An acclaimed communication strategist known for her practical solutions to big problems - Lee founded her company, Double Forte in 2002 to work with good people doing great work. Her clients span well-loved brands and hot technology startups in the San Francisco Bay area, Boston, New York, and Europe.

As an author, Lee wrote Millennials & Management: The Essential Guide to Making it Work at Work, after struggling and then figuring out how to work well with millennial clients and staffers (more than half of Lee's staff is under 32).

This positive and practical book is based on her own experience and interviews with hundreds of professionals of all ages across the country. As Lee points out: "I was fed up with the negative stereotypes millennials are burdened with, and was determined to figure out how to create a culture where Boomers, Gen Xers, and Millennials can all thrive together."

On this episode of Gen X Amplified, we really get a chance to go deep into a generational conversation, and discuss the various dynamics of Millennials, Gen Xers, and Boomers in the marketplace. This is definitely a "must-listen" for any Gen Xer looking to become a better leader in the marketplace.

Are you looking for actionable tips on how to successfully run a business and target the right audience? Then you definitely want to tune-in to our featured guest - Jason Swenk. That's because we are going to chat about some key strategies to build the right systems in your business, and why you should scale down to your ideal target market. Remember...the riches are in the niches!

Jason Swenk states that he has "special" business and marketing powers. His mission? To save the galaxy - one business at a time.

Jason is a professional speaker, author, consultant, and also what is called a "digital-preneur." He began his career in the 1990s at Authur Andersen. Then after realizing the huge opportunities in digital marketing he quickly started his own agency in 1999. There, over the span of 12 years Jason created innovative solutions for clients such as Aflac, Lotus Cars, Hitachi, AT&T, Coke, and Legal Zoom. Then he successfully sold that agency for 7 figures. Awesome!

Today, Jason primarily helps agency owners get to the next level by focusing on the major systems that they need - from generating quality leads, streamlining operations, and generating increased profit. He also provides high impact digital solutions through client coaching, blogging, and podcasting. 

On this episode of Gen X Amplified, we also discuss why business owners (especially gen Xers), should define your expertise, identify the pain points of your audience- then deliver valuable content to that market.

Okay, this is a very valuable - but very fun episode! Get ready to get great insights on virtual teams, the power of personal branding, and why you should build the business of "you." Our featured guest is my buddy Chris Ducker, who is joining us all the way from his home in the Philippines!

Chris Ducker is widely known as the "Virtual CEO." He is a serial entrepreneur, keynote speaker, podcaster, blogger, and now a frequent periscoper, He is also the creator and host of the Tropical Think Tank annual mastermind event.

Chris is the best-selling author of Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business - which has become a staple in the bookshelves of many entrepreneurs.

Recently, he launched his robust membership community called Youpreneur, which he calls his "primary" business focus for the next 10 years. Chris is also the host of his newly rebranded podcast Youpreneur.FM., which is aligned to his new membership brand.

Originally from the U.K., Chris currently lives in the Philippines, where he heads up his company, Virtual Staff Finder.

On this episode, we have a very informative and fun conversation about virtual staffing, entrepreneurial loneliness, and building the business of you. Chris and I also spend a little time chatting about some of our favorite pastimes such as movies and music. Get ready to be both empowered and entertained!

So if you want a deep lesson on everything content marketing and storytelling - then you're definitely listening to the right episode. That's because we are thrilled to have the one and only C.C. Chapman join us for our tenth episode of Gen X Amplified.

C.C. Chapman is a prolific speaker, author, content storyteller, podcaster, and consultant. Over the years he has worked with many corporate clients including Nike, American Eagle Outfitters, Coca-Cola, and HBO.

He is the best-selling author of two value-packed books: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars that Engage Customers and Ignite your Business (which he co-authored with Ann Handley), and also Amazing Things Will Happen: A Real World Guide on Achieving Success and Happiness.

C.C. is also the creator and host of the "Managing the Grey" podcast.

In addition to his content creation projects, C.C. also heads up a consultancy called Never Enough Days - that specializes in social good, cause marketing, and corporate responsibility.

On this episode, we chat with C.C. about the virtues of content marketing, and why as an entrepreneur it's important to focus not just on the financial rewards, but also the greater good of life.

In this current crowded marketplace, it has never been more important to use the power of social media to break through the clutter, and engage with your target audience. Well on this episode, we have the pleasure of chatting with one of the leading social media experts in the world,  Corinna Essa.

Corinna Essa is internationally known as the go-to person when it comes to social media marketing.

She was raised in Greece and at the age of 17, traveled to London to study television production, only to have her dreams shattered as she discovered the very unstable nature of the industry. By the time she reached her mid-20s...Corinna decided enough was enough and began her journey online.

Quickly discovering a few powerful strategies that would allow her to leverage the power of social media, Corinna started using Twitter to market products. Within 3 weeks, she had replaced her full-time income - working only 2 hours a day.

Now Corinna heads up Social Media Worldwide, an international marketing company, that helps businesses leverage social media to accelerate their growth. On this episode of Gen X Amplified, we have a detailed and engaging chat about how vital it is for every business owner to embrace social media as a key part of their marketing toolkit.

Wanna hear about podcasting from someone who has not only transformed the medium, but also found his perfect niche and teaches others how to do the same? Well on this episode, we are chatting with the one and only "Podmaster" himself, John Lee Dumas.

John Lee Dumas is the Founder and Host of Entrepreneur On Fire (EOFire), an award winning podcast that reveals the journey of today's most inspiring entrepreneurs - 7 days a week, which is the first of its kind. Also, his podcast alone generates over $250,000 a month in revenue. Wow.

With over 1 million unique listens a month, EntrepreneurOnFire has inspired millions of people - whom he calls “Fire Nation” to take control of their life and take the Entrepreneurial leap. He is also the creator of the mastermind community Podcaster’s Paradise.

In addition to EOFire, John offers a free 15-day course on podcasting at FreePodcastCourse.com., and also extends his “on fire” brand with Webinars On Fire, a course on how to create webinars that convert.

John is bringing the heat on Gen X Amplified to discuss his unprecedented podcast, why he chose his particular “niche”, and how every aspiring entrepreneur can uncover their zone of genius.

This is the episode where we are really going in deep on how to overcome that awful feeling self-doubt in your professional career, and become a better leader.

On this episode of Gen X Amplified we are having a highly valuable chat with Mike "Ambassador" Bruny, of No More Reasonable Doubt.  

Mike is speaker, certified life coach, and author of the book 30 Days of Hip-Hop Affirmations to Change Your Life. He has been a champion for others to build their personal brand, and is also a familiar face at conferences, helping attendees build better relationships through the power of networking.

But now he is on a mission. That mission is helping young professionals of color go from being invisible to invincible. This is through his latest venture - No More Reasonable Doubt, an online community and podcast focused on empowering young professionals of color to build better soft skills, and have more impact in the workplace.

Mike joins us on Gen X Amplified to talk about not only his latest company, but shed light on how you can become a better leader within the workplace through networking, taking inventory of your strengths, and becoming more "human."