Gen Xers appreciate product and services that enhance convenience. For example, 80% use self-checkout kiosks regularly, and two thirds rely on mobile apps and social platforms to discover and purchase products. Now we tend to view apps and social media as platforms, as those utilized by younger demographics, but as a result, this very powerful purchasing demo can easily be overlooked and beyond running ads on social media to push product discovery. 92% of Gen Xers use social media daily.

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