In this episode host The Kay Prince, sits down with Dr. Stephanie Gutnick, Global Chief Strategy Officer at Billups, to explore how Out-of-Home (OOH) advertising is evolving to capture the attention of Gen Z and reshape the ad industry. They dive into why this generation connects so strongly with OOH, how data is transforming it into a performance-driven medium, and the creative magic that makes these campaigns so impactful. Packed with expert insights and fresh ideas, this conversation offers a new perspective on one of advertising’s most exciting channels.