Gen Z CPG

Keir Gillis, a CPG Business Development Manager shares practical lessons for early-career professionals on overcoming imposter syndrome, learning the business, using feedback, taking initiative, and stepping outside your comfort zone.

Veronica Rivera, founder of Sabe, shares her journey from identifying a common pain point in the condiment category to building a successful, community-driven brand. She discusses product development, retail expansion, and the importance of community in brand growth.

In this episode of the Gen Z CPG podcast, Michael Zabar, founder and CEO of Motif, shares his journey from working at a family family business to launching an innovative, lower-sugar coffee syrup brand. Michael and Katelyn explore the challenges of category innovation, branding, and e-commerce strategies in the competitive CPG landscape.

In this episode of the Gen Z CPG Podcast, Carmen Fadel, VP of Marketing at Wilde Brands, shares her journey from agency work to building a leading protein snack brand. She discusses product innovation, marketing strategies, and insights into the future of protein snacking, emphasizing authenticity, consumer education, and brand consistency.

Join us as we explore the latest trends in Gen Z grocery shopping, focusing on innovative brands, healthy choices, and eco-conscious products. This episode features a lively cart check with insights into favorite snacks, beverages, and household essentials that resonate with Gen Z consumers.

In this episode of the Gen Z CPG Podcast, Clara Sieg shares her inspiring journey from personal health challenges to founding Loonen, a premium water brand committed to transparency, quality sourcing, and sustainability. Discover how her focus on sourcing, filtration, and design is reshaping the bottled water industry and advocating for consumer trust and environmental responsibility.

In this episode, Katie Hotze, President of Crave Ventures, shares her inspiring journey from consulting to founding a tech startup and leading a venture capital firm focused on CPG brands. She discusses her insights on fundraising, evaluating brands, supporting founders, and the importance of authenticity and resilience in the competitive CPG and VC landscape.

In this episode of the Gen Z CPG podcast, we welcome Daniel Berlin, the founder of Dirty Gut, a chocolate brand that incorporates probiotics for gut health. He discusses the challenges of breaking into retail, the importance of branding, some misconceptions around gut health, and the role of social media in building a community.

In this month’s episode, we welcome Anna Zesbaugh, the founder and CEO of Corpse Reviver. We discuss the hydration and functional beverage category, Anna’s path to entrepreneurship, the evolution of the brand and ingredients, along with trends in hydration and functional beverages. 

In this episode of the Gen Z CPG podcast, the hosts discuss significant trends and shifts in the consumer packaged goods industry throughout 2025. The conversation also covers mergers & acquisitions and the hosts’ favorite products of the year. They conclude by discussing CPG trends to look out for in 2026!