In this episode of The IADS Retail Park, Maya and Selvane unpack how Gen Z is rewriting the rules of retail and putting traditional department stores to the test. Drawing on exclusive IADS research, they explore why brands like Deciem, H&M, and Shein are winning over young shoppers with their mix of affordability, speed, and authentic values.

Discover how Gen Z’s demand for transparency, instant gratification, and real sustainability is forcing department stores to rethink everything: from store design and logistics to resale, digital engagement, and the very definition of brand loyalty. From TikTok-driven trends 📱 to the rise of circular fashion ♻️, Maya and Selvane break down the strategies and pitfalls for retailers hoping to stay relevant in a fast-changing landscape.

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