While financial institutions across the country want to win over Gen Z, the demographic tends to mystify them.

Katrin Kaurov, co-founder and CEO of Frich, is on a mission to help solve both challenges. Katrin talks to Mary about Gen Z stereotypes, techniques that resonate with young adults and rethinking financial literacy. She also answers questions that came up during a summer Cornerstone-Frich webinar.

Show notes:

• Frich
• Read Z Hits Different: How to Better Acquire and Engage a New Generation
• Watch the Z Hits Different webinar replay

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