WJR Business Beat

Gen Z Looks to TikTok for Purchase Decision Influence


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A new survey from Her Campus Media, a Gen Z media and college marketing company, finds that more than half of Gen Z prefers TikTok as its search engine of choice, and TikTok more than any other influences their purchase decisions. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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WJR Business BeatBy StartupNation

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