In another very special episode, Imagen This host, Sinead Lambe speaks with our brilliant guest, Carrie Berk, coined the 'Carrie Bradshaw of the TikTok generation'.

Carrie is a 20-year-old TikTok star and bestselling author and has recently released a new book all about dating/anxiety/self-love and Gen Z.

Recorded on World Mental Health Day, they discuss how Gen Z are dating, documenting their experiences, looking after their mental well-being and just how brands can tap into engaging this coveted audience.

My real-life romcom can be purchased here.

About Imagen Insights:

Our mission is to help Gen Z to shape their future.

We know this is best done with brands, as brands shape countries and culture like many only wished they could.

We enable brands to crowdsource feedback, ideas and insights from our global Gen Z community within minutes via our Index and within 72 via our briefs platform.

Website: ⁠⁠⁠⁠⁠⁠www.imageninsights.com⁠⁠⁠⁠⁠⁠

Your host:

⁠⁠⁠⁠⁠⁠Sinead Lambe⁠⁠⁠⁠⁠⁠

Guest:

Carrie Berk