In this episode, Jay Richards sat down with Emily Hallock, Sr. Manager of Global CMI Growth & Analytics at Mars Food & Nutrition, and Gaurav Singh, one of our Community Members from India.

They dove into the myths surrounding Gen Z's food choices and explored the key influencing factors on their decisions, like price and taste.

In this episode, Jay Richards sat down with Lotte Jones, Chief Commercial Officer at The News Movement, and Said Onyemauwa, our UK Community Member, to explore the world of distorted realities and the political shift in Germany that caught global attention.

How often have you seen something and questioned whether it's real or just an AI-generated illusion? AI is a powerful storytelling tool, but it can also fuel misinformation—especially in the world of media.

Each episode wraps up with a debate on a trending topic. This time, we explored how the German election sent a strong message to the world: money doesn’t always buy votes.

In this episode, our CEO, Jay Richards, sat down with Marit Tiesema, Senior KOL & Ambassador Specialist at Loop Earplugs, and Faustine Gambaretti, our French community member.

They explore the relationship between brands, influencers, and KOLs, how Gen Z fact-checks online information, and the big question: Do we want authenticity or transparency from brands and influencers?

Each episode wraps up with a debate on a trending topic. This week, we explored cultural influence and authenticity. Jorja Smith’s new single sparked conversations on identity, while Bashy’s return to music showed that relevance is about more than trends—it’s about storytelling, resilience, and staying true to your roots.

In this episode, our CEO, Jay Richards, chats with Jessica Wareing, Senior User Researcher, BBC Younger Audiences and Alice Moran a brilliant Gen Z voice from our UK community to unpack how COVID shaped Gen Z’s digital lives.

They explored how the Covid pandemic reshaped the digital lives of teens and Gen Z, influencing how they connect, communicate, and navigate their identity online.

In each episode, we wrap up with a debate on a trending topic. This week, they dove into the double-edged sword of social media, how it fosters connection and community while also impacting mental health with the constant pressure to stay switched on.

In this episode, our CEO, Jay Richards, chats with Lisa Payne, Director of Global Product and Design UX Research at Condé Nast, and Alice Gigardi our amazing community member from the Netherlands.

They dived into the often overlooked power of quantitative data research that could completely transform brands, helping them connect with consumers on a whole new level!

In each episode, we end with a debate on a current trending topic. This week, they tackled the need for both brands and consumers to step up and take more responsibility for sustainability.

In this episode, our CEO, Jay Richards, chats with Aston Brooks-Ashitey, Brand Social Marketing at LinkedIn and Tula Bischof, one of our Gen Z community.

They discussed Gen Z in the workplace, exploring how Gen Z can benefit from mentorship to enhance career progression and confidence

In each episode, we end with a debate on a current news topic. This week we explore why Gen Z is opting for alternative educational paths instead of the traditional university route and how this choice impacts their career and job opportunities.

In this episode, our CEO, Jay Richards, chats with Natasha Ewhe, UK Brand Marketing Manager at LinkedIn and Adriana, a brilliant Gen Z human being from our community

They discussed Gen Z in the workplace, exploring how the constant societal shifts influence their career choices and shape their view of work and success.

In each episode, we end with a debate on a current news topic. This week, we discussed why Gen Z wants to get back into the office!

In this episode, our CEO, Jay Richards, chats with Hannah Charlton, Head of Insight - Brand and CX, at Cambridge University Press & Assessment and Laiba Khan, one of our Gen Z community members.

They discussed all about how AI is becoming a game-changer for non-English speakers learning one of the world’s most spoken languages.

In each episode, we end with a debate on a current news topic. This week, we discussed the challenges Gen Z encounters in securing jobs, especially the financial hurdles such as the cost of uniforms, travel, and other work-related expenses. These expenses often lead many young people to decline opportunities, even though they're eager to work.

In this episode, our CEO, Jay Richards, chats with Grace Charge, Director of Brand Experience and Partnerships at Westfield Rise Europe and one of our great Gen Z community members Oumou Diallo.

They discussed all about "Play-tail" and the changing landscape of shopping, where the emphasis is now on crafting interactive, community-focused experiences rather than just visiting stores to make a purchase.

In each episode, we end with a debate on a current news topic. This week, we discussed the challenges Gen Z encounters in securing jobs, especially the financial hurdles such as the cost of uniforms, travel, and other work-related expenses. These expenses often lead many young people to decline opportunities, even though they're eager to work.

In this episode, our CEO, Jay Richards, chats with Kelliesha White, Global Senior Brand & Activation Manager at Depop and Grace Nuttgens, Community member at Imagen Insights.

They discuss how young people are reshaping the entrepreneurial space by having easy access to reselling platforms like Depop, without the need to go through the hassle of registering a business.

In each episode, we end with a debate on a current news topic. This week, we discussed the impact of social media fame on today’s youth and questioned how sustainable it is to rely on a single app for making an income.