In this week’s episode of The Natural List, hosts Jessica Rubino and Adrienne Smith talk with Cynthia Barstow, founder of Protect Our Breasts and professor at UMass, to explore how Gen Z is reshaping the natural products landscape.  

As the host of the podcast "Shelf Sense, the stories behind our stuff," Cynthia brings unique insights into how today's young consumers approach health, wellness and brand authenticity. She has also contributed to NewHope.com in the past, discussing chemical concerns in plastic packaging. https://www.newhope.com/business-management/4-tips-to-get-ahead-of-chemical-concerns-in-packaging 

Today’s conversation goes deep into Gen Z's data-driven mindset, their quest for transparency, and their complex relationship with trust in an era of information overload and social media.  

Through Cynthia’s experience talking with and teaching Gen Z students, this conversation discusses her perspective on the habits of these consumers. This generation is redefining what it means to make informed purchasing decisions in the natural products space.