New research reveals Gen Z will transform Britain's high streets into social, tech-driven hubs by 2050! Sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso.

According to American Express research, 65% of Gen Z says each trip should deliver something they can't get online, while 79% want future retail destinations to blend shopping with dining, drinking, and leisure. Three-quarters believe retailers should use AI for immersive in-store experiences.

Lisa Collier, fresh from London, shares her perspective on whether this evolution is realistic, drawing parallels to how malls served Boomers. We discuss the importance of experiential touchpoints, planning organizations, and ensuring the technology actually works. Is this clickbait or genuine strategy? Our panel weighs in.

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