Welcome to the General Assembly podcast! This week we will be chatting with PayPal co-founder Peter Thiel about his latest book, "Zero to One: Notes on Startups, or How to Build the Future." In the book, Peter reframes the discussion around technological innovation from one of copying the successes and behaviors of others to instead focusing in on the challenges that others have yet to take on. Peter says the question to ask is not,“What Mark would do?” but Instead, “What great business is nobody building?” This discussion took place on February 9, 2015.