General Consulting and Helping Conservatives Win with Luke Macias

00:00 Apology for dropping the ball…

01:04 Intro

01:30 Luke Macias bio

02:42 Tell us about how you got involved in politics and how you got bit by the bug...

09:52 Luke’s evolution into a general consultant

12:38 The art of taking long-shot clients

17:14 What are some of the important early lessons you learned as you were volunteering and helping on campaigns?

20:08 Helping Identify good candidate for public office

22:36 Identifying lessons learned: learning from winning and losing

31:12 What are some of the personal attributes that you believe have helped you in being a good General Consultant

36:23 What are the major facets of your mission and purpose in politics? Further, how does that impact your day to day work with clients?

45:00 What does your working relationship with your clients look like?

51:46 What are some of the primary indicators you use to gauge the health of a campaign?

55:54 What should potential candidates be doing today in order to help prepare for their campaign?

1:02:54 What do you look for in potential campaign staff or official staff hires?

1:08:44 What advice would you give your younger self if you could do it all over again?

1:13:20 Luke’s contact info and outro