How To Run For Office

How To Run For Office

By Raz Shafer, Founder of My Campaign CoachEducation
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How To Run For Office episodes

  • Creating a Cutting Edge Digital Campaign- Ryan Gravatt
    00:00 Podcast Introduction
    03:12 How Ryan Gravatt got into politics and digital strategy
    10:10 The Past, Present and Future of Digital Campaign Strategy
    14:36 How to approach social media strategy
    18:59 The RIGHT approach to targeting voters on social media
    23:40 How to start building an email list
    26:55 Sales Funnels and Digital Campaigning
    30:45 Checklist for “Present” Campaigns
    38:34 How to we become a digital campaign of “the future”?
    42:57 How does influencer marketing work in the future of campaigns?
    46:35 Why we should use business digital strategies in campaigns
    48:37 What can Raconteur Media do for campaigns?
    53 min
  • Transforming Your Relationships with Radical Giving – John Rhulin
    00:00 Podcast Introduction
    06:25 The Case for Radical Giving:
    09:50 What makes gifts powerful?
    12:25 How does radical giving work for campaigns and non-profits?
    18:45 Thoughtless gifts and cheap crap are both BIG failures
    21:50 How to convince folks you’re not crazy when you try radical giving
    27:55 Gift plan vs. Ad hoc gifts
    32:55 Start giving NOW!
    35:50 How John can help you or your organization
    40 min
  • Communicating Clearly in a Noisy World with Amy Hawkins
    00:00 Podcast Introduction
    01:45 Amy Hawkins background and how she got started in political communication
    06:40 What was it like to get such an important political role so early in your career?
    10:05 What is Generation Strategies and what do y’all do to help campaigns?
    15:00 How do you help candidates and campaigns build the self-awareness critical to campaign communication?
    42:30 Key tactics to improve your listening skills
    53:20 What kind of free resources do you have to share today?
    55:45 Conclusion and Outro
    57 min
  • Is Statesmanship Obsolete? – with Dr. David Bobb
    00:00 Podcast Introduction and Dr. Bobb Bio
    03:00 How Dr. Bobb got started in Politics
    12:45 What is Statesmanship?
    16:05 Is it possible to embody the virtues of statesmanship AND win?
    21:10 The dangers of dehumanizing our political opponents
    36:10 Does Dr. Bobb think I need to always roll over when my opponents attack? (Hint: no)
    51:35 How do you run as a statesman when so many have used that line to lie to voters?
    1:00:25 Final thoughts and conclusion on Statesmanship
    1 hr 5 min
  • Starting Early and Campaigning Hard – Andrew Sorrell
    00:00 Podcast Introduction
    03:15 How Rep. Sorrell got started in politics and entrepreneurship
    10:38 Getting Married mid-campaign….
    19:00 Why it matters to get started early
    30:30 How Andrew raised money
    38:05 “Of Course Andrew is running!”
    41:35 How did you approach the possibility of wave turnout?
    47:50 Talking to Voters and Donors
    50:15 Final advice for future candidates and staff
    51:45 Where can folks find you online?
    53 min
  • Senate Service as a Millennial – Hans Zeiger
    00:00 Podcast Introduction
    03:13 Hans Zeiger’s Background
    16:15 Necessary work ethic for Victory
    20:40 Deciding whether to run for office
    30:30 Navigating a winning campaign
    33:15 How to handle family obligations while in office
    41:40 What are the biggest surprises in your role as an elected official?
    44:05 What excites you most about being a State Senator in Washington State?
    49:06 Where can people find you online?
    50 min
  • 2018 Midterm Election Review with Luke Macias
    From the Kavanaugh effect to Beto-Mania, lots of narratives came together in the 2018 midterm election last week. What mattered in the end? Luke Macias and I break down some of the early lessons that the Midterm has shown us!
    This week we’re doing a post-election survey with Luke Macias of Macias Strategies. With the Midterm election a few days into the rear-view mirror, we’re trying to digest the results and begin to see what lessons we can glean.
    Luke has been our guest a couple times over the last two years and has been a fan favorite. He’s one of the most prolific conservative consultants in Texas and has been a long time friend of mine. After any election, we believe in aggressively working to dissect what we did right and wrong, so we can do better next time. This year, we figured we’d make part of that back and forth into a podcast episode.

    We’re going to talk about how expectations came out against reality, what some consequences of this election will be and how Beto came so close in Texas. We’re focused on campaign lessons learned that will help us see the 2020 election more clearly so that’s where we’re coming from.
    I think y’all will enjoy this candid recap of what happened, who won and how folks can do better next cycle!
    Links from the Podcast:
    Connect with Luke Macias on Facebook, Twitter and LinkedIn. Read more about Luke at www.maciasstrategies.com.
     
     
     
    From the Kavanaugh effect to Beto-Mania, lots of narratives came together in the 2018 midterm election last week. What mattered in the end? Luke Macias and I break down some of the early lessons that the Midterm has shown us!
    This week we’re doing a post-election survey with Luke Macias of Macias Strategies. With the Midterm election a few days into the rear-view mirror, we’re trying to digest the results and begin to see what lessons we can glean.
    Luke has been our guest a couple times over the last two years and has been a fan favorite. He’s one of the most prolific conservative consultants in Texas and has been a long time friend of mine. After any election, we believe in aggressively working to dissect what we did right and wrong, so we can do better next time. This year, we figured we’d make part of that back and forth into a podcast episode.

    We’re going to talk about how expectations came out against reality, what some consequences of this election will be and how Beto came so close in Texas. We’re focused on campaign lessons learned that will help us see the 2020 election more clearly so that’s where we’re coming from.
    I think y’all will enjoy this candid recap of what happened, who won and how folks can do better next cycle!
    Links from the Podcast:
    Connect with Luke Macias on Facebook, Twitter and 
    43 min
  • Communication for Maximum Impact – Jacque Isaacs
    00:00 Podcast Introduction
    07:05 What is Bellwether Communications and what do you do there?
    14:27 How do you help redefine success for your clients?
    21:51 What hooked you on politics?
    25:53 How did Communications become what you wanted to do?
    30:43 What does a win-win situation look like when look at a campaign/media relationship?
    44:47 How can developing a long-term relationship with the media be helpful?
    49:43 How can y’all help campaigns and organizations at Bellwether Communications?
    54:07 Where you can find Jacqueline Isaacs online
    54:29 Conclusion and Outro
    55 min
  • How to Win Locally for Taxpayers – James Quintero
    00:00 Podcast and James Quintero Intro
    04:39 What James does with TPPF
    08:35 How TPPF is making a difference in DC and across the country
    10:15 Why think tanks talk about policy but can’t talk about politics…
    15:55 How James got involved in the policy world
    20:00 Ways for people to get involved in policy research, like James
    26:05 Are the problems we’re going to talk about exclusive to Texas?
    32:40 What are some of the craziest things you’ve seen local governments do?
    40:53 What is “Local Control” and what should conservatives think about that idea?
    45:49 What are examples of times that “local control” shouldn’t be the default?
    50:37 How you can contact James Quintero
    1:00:48 Conclusion and wrap-up
    1 hr 3 min
  • How to Supercharge Your Voter Contact: Part 2 – Drew Ryun and Kris Shafer
    This week we’re airing the second half of a two-part interview with Drew Ryun and Kris Shafer. They’re partners in Campaign Sidekick and have nearly 4 decades of political experience between them. Drew hired me to my first full-time political job and Kris is my younger brother. I’ve worked in the trenches with these guys for years and they’ve each got some fantastic advice to share.
    In this, as the first half of our interview last week, you’re going to hear some exciting news about the evolution of Campaign Sidekick, learn proven strategies and tactics for voter contact you can deploy in the last few weeks of this election and find out how these guys got involved in politics. Their stories are unique but very similar in theme to many of the folks we’ve talked to on the podcast: they involve a lot of hard work.
    This was a really fun interview for me to do with the guys and I think y’all will really enjoy it!
    What You’ll Learn about Campaign Sidekick In This Episode:
    [00:00] Podcast Introduction
    [01:53] What Canvassing Management tips do you wish you’d known when you got started?
    [11:55] How can campaigns keep their voter contact data clean?
    [20:11] Where should campaigns get their voter data and does consumer data matter for targeting?
    [27:12] How can campaigns avoid fear of failure and what does that mean?
    [30:43] What matters MOST in a canvassing interaction with a voter?
    [34:49] Final tips for campaigns and how to finish strong in the final weeks of the campaign
    [37:53] Conclusion and outro
    Links from the Podcast:
    Connect with Campaign Sidekick on Facebook, Twitter and Youtube. Check out their website at www.campaignsidekick.vote.
    This week we’re airing the second half of a two-part interview with Drew Ryun and Kris Shafer. They’re partners in Campaign Sidekick and have nearly 4 decades of political experience between them. Drew hired me to my first full-time political job and Kris is my younger brother. I’ve worked in the trenches with these guys for years and they’ve each got some fantastic advice to share.
    In this, as the first half of our interview last week, you’re going to hear some exciting news about the evolution of Campaign Sidekick, learn proven strategies and tactics for voter contact you can deploy in the last few weeks of this election and find out how these guys got involved in politics. Their stories are unique but very similar in theme to many of the folks we’ve talked to on the podcast: they involve a lot of hard work.
    This was a really fun interview for me to do with the guys and I think y’all will really enjoy it!
    What You’ll Learn about Campaign Sidekick In This Episode:
    [00:00] Podcast Introduction
    [01:53] What Canvassing Management tips do you wish you’d known when you got started?
    [11:55] How can campaigns keep their voter contact data clean?
    [20:11] Where should campaigns get their voter data and does consumer data matter for targeting?
    [27:12] How can campaigns avoid fear of failure and what does that mean?
    [30:43] What matters MOST in a canvassing interaction with a voter?
    [34:49] Final tips for campaigns and how to finish strong in the final weeks of the campaign
    [37:53] Conclusion and outro
    Links from the Podcast:
    Connect with Campaign Sidekick on Facebook, Twitter and 
    40 min

About How To Run For Office

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Every week, we let you hear straight from the best consultants, operatives and candidates in the game, all for one reason: to help you win. You’ll learn something new every week as you listen to…