Wonder how to start a new bank? How to tackle the world's biggest problems?
Serial entrepreneur, former Bridgewater employee and the founder of Jefa, Emma Sánchez Andrade Smith (@emmyagsmith) joins us to share her story into entrepreneurship. How she solves problems from principles thinking and how she went about building Jefa. What is the go to market strategy, how to talk to users and how to build a business in an emerging market. We also explore the financial inequalities between men and women - how most of the unbanked are women!
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Show notes:
* (1:48) Lessons from school: Duke University and the London School of Economics
* (4:35) Banks are designed for men
* (6:03) Ray Dalio and Bridgewater Principles
* (17:14) Women are great customers
* (23:46) Fixing Wealth Inequalities
* (29:40) The role of Mothers and finance in the household
* (36;24) Thinking about customer acquisition costs
* (39:11) Being a community first bank
* (46:43) Rapid fire questions