General Smabo Orders Americans to Support Local Small Business Owners

Please don’t miss this sure to be exciting and informative podcast interview with recording artist and producer, EdJe. I was fortunate to get EdJe to be a guest while he is working on some projects in Rio Piedras, Puerto Rico.

When conducting your market analysis, you will often hear the term “fragmented market,” and the fragmented industry meaning refers to a market that lacks major players that dominate the industry.

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It would have been nice if dental, medical, law degrees came with clients ready to buy. And, add to the above statement, dental, medical and law schools and CPA certification classes do not offer business development courses in their curricula. I can also add insurance brokers, real estate brokers, hair stylists, plumbers, HVAC companies, medical group CEOS, and homebuilders to industries where business development education is not taught. It's opening day for your business. Or, maybe, opening day was 5, 10, or 15 years ago. The industry you chose as your business is not producing the level of income you want, need or expected.

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I finally met a CPA who works with small business owners as a trusted advisor. Karla Sasser, CPA offers comprehensive consulting and management advisory services.

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Little did I know that the corporate job I had in the early 2000's would be my professional and income producing salvation twelve years later.

So what happened on November 10, one week after I started my company on November 3?

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The marketing proposal starts as an investment and, at the end, the marketing dollars were an expense.

The "investment" presumed revenue dollars would exceed the investment by twice or higher the marketing investment.

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This is the fifth and final episode where Karla talks about outside IT consultants collaborating with company IT staff.

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Karla defines KPI's as measurements of observed company performance  vs expected company performance. KPI's have broad industry usage from customer service to staffing to sales.

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Karla says that the business topic of internal control is quite boring. Although boring, internal control procedures save money, reduce financial theft, and give business owners peace of mind that their companies are operating at optimum levels.

In Episode 2 of 5, Karla Sasser highlights drafting IT security policies and vendor risk assessments procedures to meet business owner needs.

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