Casey Stanton has been a marketing consultant for over 15 years and is the Founder of CMOx which helps 7-figure companies grow faster with a part-time chief marketing officer.

His Functional Marketing® process is the cornerstone of CMOx's services, which gives predictable results to both B2B and B2C companies. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:

• Why marketing leaders are increasing in value.
• The common challenges consultants face and how to overcome them.
• How to move from short-term consultancy work to building long-term relationships.
• The benefits of having an assistant to support you.
• How easy it is to find talented professionals on the Upwork platform.
• The differences between working in B2C and B2B.
• The value of surrounding yourself with specialists.

Resources:

• CMOx
• Upwork
• Range
• The Road Less Stupid
• A Technique For Producing Ideas
• The Fractional CMO Book
• Podcast Chef

Connecting with Casey Stanton:

• LinkedIn
• Website
• Facebook

Connecting with the host:

• Sean Boyce on LinkedIn

Connect with our host, Brian Mattocks:

• LinkedIn
• Email
• Schedule a Free Podcast Consult