We’ve had a wide range of businesses and industries join us on the podcast but today’s guest and their business were particularly interesting. Ainstein creates innovative sensing intelligence systems that are changing the way we drive, fly, work, and live. They are enabling safer working, living, driving, and flying through radar sensing solutions. The Director of Marketing, Jason Etter, joined us today to dive into their unique buyers and industry. With both technical and simplified messaging and content needed to drive qualified leads, Jason places his focuses on the user experience.