How do you establish relationships with sellers? In this episode of The Academy Presents: Real Estate Investing Rocks, we welcome Branden Cobb, MBA. Branden discusses the current economic climate and strategies that brokers can use to generate leads and maximize their return on investment. He explores the importance of building relationships with potential investors and understanding their needs in order to target them with the right opportunities.

Join Angel and her esteemed guest takes a close look at how data collections from cell phones and other devices can be used to target households with ads that are specific to their interests.

Tune in now as Branden shares his tips on how to establish relationships with sellers, as well as the need for credibility and the ability to fulfill buyer needs!

[00:01 - 01:09] Generating Leads In An Unstable Economy

• Angel welcomes back, Branden Cobb!
• Branden is a marketing extraordinaire who will share ways to generate leads
• The economic environment is unstable with foreclosures, inflation, and high unemployment

[01:10 - 03:46] Building Relationships Is Key To Finding Investors

• Brokers need to be recognized in the local community & understand the local market
• Provide the value of the property and keep them up to date on changes
• Understand where sellers are researching and be in those spots
• Capture leads in the funnel for the most profitable type of lead

[03:47 - 07:56] Maximizing Lead Generation Efforts In Real Estate

• Buyers need credibility and the ability to fulfill needs to convince sellers to work with them
• Building out the investor pool and potential properties should be done in tandem
• Relationship building is key for successful investments
• Lead generation efforts should be efficient to achieve profit

[07:57 - 14:50] Closing Segment

• Branden shares his tips on how to establish relationships with sellers!
• Tune in to this episode to learn more about Branden!

Tweetable Quotes:

“I've always considered real estate being a human-first relationship business. And I think that holds very true there's a lot of companies out there right now that are trying to make it all technology-based a very human-based business.” – Branden Cobb

“If you don't have much of a marketing background, I would suggest reaching out to a digital ad agency. And that's where I was saying to about, once you have also an IP address, whether it be from your phone or a laptop, come to your website then you'll be able to keep retargeting that over and over again.” – Branden Cobb

You can connect with Branden Cobb through his:

LinkedIn: Branden Cobb

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