Kalle Sjöholm is the eCommerce manager at Swedish fashion brand Dedicated. Founded as an environmental retail chain in 2006, Dedicated is now selling from 3 stores in Sweden, various retailers around the world, and globally via its Centra eCommerce store. In total they did sales of just under 10 million euros in 2022 about half via the eCommerce store. In this episode we discuss:How does Dedicated communicate their sustainability efforts?What is the significance of their "Plant Friday" initiative?What role does the wholesale aspect of business play in the overall sales strategy?New areas of sustainability… and how to not sound like your greenwashing
Time stamps: [04:27] Selling clothes with sustainability focus. [06:44] Action over talk, prioritise sustainability in practice. [09:36] Office team with production, design, eCommerce, and sustainability. [13:34] Understanding the team and questioning the choice of platform. [16:59] Season is important despite world instability. [19:47] Collaboration key. [23:08] Insights on brand structure and collaborations. Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing  Save 15% with Zitec >> https://ecmp.info/zitec  Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A; on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor 

This podcast uses the following third-party services for analysis: 

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Generating €5 Million in Online Sales selling Sustainable Fashion with Dedicated's Kalle Sjöholm

Trying to work out how to acquire more customers? 
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Costanza Tomba is a co-founder and CPO (Chief Product Officer) at TA-DAAN, a brand founded in 2020 as a destination for craftsmanship, creativity, and sustainability, selling contemporary craftsmanship across homes, gifts, accessories, and jewellery. Their community is over 200,000 followers, and a network of over 5,000 artisans across Europe creating the products. TA-DAAN fully launched on Shopify in 2023 and in the first year achieved sales of over EURO 500,000 and is currently growing 30% every month.  Hit PLAY to hear: How TA-DAAN leveraged content as a foundation for eCommerce The role of community engagement and feedback What the TA-DAAN team looks like today Why they decided to go the crowdfunding route Key marketing methods utilized by TA-DAAN 
Key timestamps to dive straight in:  [04:12] Evolution from showcasing to facilitating commerce for artisans.  [08:56] Strong alignment and connection in founding team.  [09:55] Business grew from 4 to 17 people.  [14:40] Testing operational activities before crowdfunding decision.  [18:38] Pop-ups engage with people, build brand.  [20:19] Listen to Costanza’s Top Tips!  Full episode notes here: https://ecmp.info/488 Contact SHOPLINE >>> https://ecmp.info/shopline  Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A; on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor Checkout the Upflip Podcast https://ecmp.info/upflip

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How TA DAAN Blends Content and Commerce for Artisanal Growth & Success

Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms.  Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal.  Hit PLAY to hear: Emily’s exciting eCommerce journey Why brands should leverage customer feedback in their marketing strategy What the critical role of community is in long-term growth How to gain organic growth through owned channels Ambassador programs and how to implement them Community engagement as an important business component 
 Key timestamps to dive straight in:  [04:25] How Emily ended up doing community marketing.  [08:02] Unlocking sustainable organic growth without paid media.  [10:51] Centering customer in decisions, creating two-way dialogue.  [13:59] Investing in ambassador program takes time, dedication.  [18:26] New technologies and community management softwares offer exciting possibilities for creating branded digital communities. Focus on program integrity before investing in tools.  [20:11] Find out how your customers are being motivated.  [22:46] Incorporate community into business strategy for success.  [23:54] Listen to Emily’s Top Tips!  Contact SHOPLINE >>> https://ecmp.info/shopline  Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A; on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor 

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Masterclass: Leveraging Community and Ambassadors for eCommerce Growth with Emily Hollender

Paul Sherratt is the founder and CEO of gloveglu, a global sports brand specialises in goalkeeper products and services.  Founded in 2010, they now sell via their Shopify store, marketplaces, and wholesale. In 2023, gloveglu sold to over 80 countries, growing at 45% year on year with annual sales on track for £2.5 million in total, with 20% via the eCommerce store.    Hit PLAY to hear: Paul’s eCommerce journey Founding gloveglu Expanding the business to cover eCommerce Growing their social media presence How a lean team of 5 works for the brand Staying focused and keeping things simple 
  Key timestamps to dive straight in:  [05:58] gloveglu idea stemmed from working with Ulsport.  [09:09] Shopify technology facilitates global b2b and b2c.  [12:29] Core products produced in-house, b2b distribution.  [14:43] Gloveglu offers grippy, wash, and refresh options.  [16:49] Soccer stores upsold Glove Group products effectively.  [20:14] Considering expansion in sporting niche market focus.  [23:00] Keeping it simple and focused.  [24:14] Listen to Paul’s Top Tips!  Contact SHOPLINE >>> https://ecmp.info/shopline  Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A; on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor 

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gloveglu’s Winning Strategy in Mastering Wholesale, D2C, and Marketplaces for Goalkeeper Gear

Yup, we're doing another multi-guest mashup! This time we're asking SEVEN eCommerce Tech specialists for their answer to this question:   "What is your top tip for Tech Stack Optimisation in 2024?"  Tech Stack Optimisation – but what’s that??! I hear you cry.  Well, it’s how you can get more out of your tech stack – from your website to your marketing tools, to your back end systems, to the tools you use behind the scenes to keep your team organised.  Our guests are:  Rachael Jones from Studio Rotate, James Gurd of Digital Juggler and the Re:Platform Podcast, Rachel Tonner from Klevu, Deepak Anand of SHOPLINE, İrem Işık from Storyly, Jodie Guichard of Brightpearl by Sage, And Chris McCarthy-Stott from PushON. 
Plus! You'll also hear the thoughts of our host Chloe Thomas.   Tune into this expert mash-up episode as we find out how to get more out of your tech stack this 2024 and save costs, save time, speed up project delivery and improvements. PLUS, improve customer experience for better customer retention and higher margins.  Find all the notes at https://ecmp.info/485 Contact SHOPLINE >>> https://ecmp.info/shopline  Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A; on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor  Checkout the Upflip Podcast https://ecmp.info/upflip

This podcast uses the following third-party services for analysis: 

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7 Top Tips for Tech Stack Optimisation in 2024

Kate Doran is the founder of Flotsam Flo. An upcycled accessories brand founded in 2021 who create products from waste that cannot easily be recycled, or is impossible to recycle.  Selling via the Shopify site, taking bespoke and corporate orders and recently diversifying into workshops. They’ve even got 14 bins located around Cornwall to collect their raw materials.    Hit PLAY to hear: Kate’s eCommerce journey and inspiration The founding of Flotsam Flo How community engagement and sustainability intersect Expanding beyond eCommerce 
  Key timestamps to dive straight in:  [04:00] Graphic design degree taught to see differently.  [06:19] Seizing opportunities after brain hemorrhage realization.  [09:29] Upcycling items into new products with purpose.  [15:18] Reusing waste for sustainable gifts and workshops.  [16:11] Teaching sewing, reducing plastic waste, empowering others.  [19:42] Kate’s Top Tips!  Contact SHOPLINE >>> https://ecmp.info/shopline  Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A; on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor 

This podcast uses the following third-party services for analysis: 

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Generating €5 Million in Online Sales selling Sustainable Fashion with Dedicated's Kalle Sjöholm

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