Today we’re talking about Display Ad Networks that can help you generate passive income you’re your radio station website. Ideally, you have a team of sellers that are excited to sell your website on the street, but if you have great content to offer and having trouble in that department, these Ad Networks can help your website generate revenue while your team gets up to speed.

Don’t expect making a lot of money from Ad Networks. You’ll likely never get the money you would receive selling the ad spaces yourself. These can serve to supplement the revenue you’re already generating.

What Are Ad Networks? For all intents and purposes, ad networks work as a mediator to introduce the right impression to the right buyer.  Inside an ad network, you’re either an advertiser looking to advertise on a wide network of websites or you’re a publisher wanting those ads on your site to generate revenue.

Ad networks generally payout in one of two ways... CPM or CPC.

CPM - Cost Per Thousand Impressions

Nothing needs to be sold on the website they're going to. You don't make a commission or anything like that. Very simply, you get paid with a click or a view. Different ad networks have different parameters and most payout when either event happens.

Content is Crucial! Most of the best ad networks only cater to big traffic websites. Think 500K visitors per day big. Don’t let that discourage you though. There are plenty of ad networks you can plug into some with no minimum visitors BUT getting these networks to pay off depends on content – frequently updated content that attracts visitors on a daily basis. If your website has little or no visitors and the plan is to keep things that way, then an ad network isn’t going to help. These networks pay for traffic. And that won’t happen without fresh content.

Whenever we talk about monetizing websites, the first name that pops up in mind is Google AdSense.  It is, after all, the world’s largest ad network. There’s lots of training on Youtube to get the most out of Adsense. We’ve seen a few sites generate hundreds of dollars per month from Google Adsense. There might be some initial drawbacks though.

- Your website must be well established. Adsense will deny new websites.

In this episode, we’ll run down five alternative banner ad networks to Google Adsense. This isn’t a top-five list, but it’s five networks that we’ve found with no minimum traffic requirements, and they should let you get started generating revenue as soon as possible.

#1 Media.net

These five alternatives to Adsense are just the tip of the iceberg. Do a search for “Best Ad Networks for Publishers” and you’ll find hundreds more. That’s great because it means that every publisher can find their ideal solution. Just pay close attention to their requirements. Some do not allow imported content. Some specify requiring a minimum of unique visitors per day, etc.

The right ad network can help your radio station monetize your content and fill in the holes left open by your sales team. Again, it all starts with content and visitors.

I hope these tips help you. If they do, we’d love to hear about it. Reach out to us at skyrocketradio.com.