Generation EB

Generation EB

By Generation EBBusinessMarketing
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Generation EB episodes

  • Has Sofia stopped believing in Employer Branding?

    Guess who's back from summer break! Sofia's armed with her fiery rants, and Martin's cool-as-ever vibe is here to balance it out - perfect duo! This week, they're diving headfirst into the wild world of employer branding and predicting what the next decade has in store. Buckle up for the ride.


    Enjoy!

    37 min
  • The reason we went MIA

    We’re back! Did you miss us? Because we sure missed you!

    In this episode, we finally get together behind the microphones to share what’s been happening and what’s coming up. Enjoy this recap episode, and don’t forget to send your questions for our next Q&A. Ciao!

    41 min
  • From Zero to Hero: The Employee Advocacy Era

    In this week's episode, we cover everything from appendix surgery to how to set up an Employee Advocacy program. Things are out of order as Sofia is now a tea-drinker but we did our best to make it work. Also, we mention our upcoming AMA episode, send your questions to us via Linkedin (Martin & Sofia) or send good ol' email to [email protected].

    46 min
  • How to nail your career page in 2024

    2024 is here, and we're starting the year off by diving into career pages 👀

    How should you tackle them in 2024? What's the ideal application process going to look like? And what's the future holding for career pages? Loads of questions to get through, but we've got most of them covered! 

    Feel free to reach out to us on LinkedIn if you have any questions or feedback 🫶


    ⁠⁠Martin⁠⁠ & ⁠⁠Sofia⁠⁠

    49 min
  • Employer Branding Metrics and Goals: Are you ready for 2024?

    The last episode of Generation EB for 2023, and of course, we chose to focus on what’s on hold for 2024. It's time to set your goals for 2024 - be concrete, specific, and measurable. But Sofia and Martin, HOW do I measure my employer branding efforts? Tune in, and we'll tell you! As always, don't forget to rate the podcast and connect with us on LinkedIn!

    ⁠Martin⁠ & ⁠Sofia⁠

    36 min
  • What if TA didn’t have 200 different hats?

    This week, we may be scattered as usual, but our focus is on Teamtailor, recruitment experiences, and crafting the ideal content for Employer Branding. As always, don't forget to rate the podcast and connect with us on LinkedIn!

    Martin & Sofia

    47 min
  • Casual Wednesday: Trickle, Spotify, and Julia Eklöf

    Casual Wednesday with yours truly. Today we are talking about 2 different companies (Trickle and Spotify) and their employer branding content. But most importantly, Sofia talks about Julia Eklöf and her TikTok account. Also, don't forget to give this podcast a rating if you like it. Enjoy!


    Come hang out with us TikTok: ⁠generationeb⁠ or connect with us on LinkedIn, ⁠Martin⁠ and ⁠Sofia⁠.

    49 min
  • Here we go!

    "I’m new to Employer Branding - where do I start?”

    This intro is a doozy, huh? We're not ones to beat around the bush. We're diving headfirst into the world of Employer Branding and throwing in some real-life examples to sweeten the deal.

    Oh, and in case you're wondering who's rambling on behind these mics, we'll give you the lowdown on us – just a couple of regular folks with a podcasting addiction.

    Speaking of fun, we all love audio, right? But you know what's even cooler? Mixing audio with video! So, don't forget to hit that little star on this platform and come hang out with us TikTok: generationeb or connect with us on LinkedIn, Martin and Sofia.

    38 min
  • If Apple called and offer you a job, would you take it?

    Welcome back!
    In this episode, we cover a bunch of things. Again, we’re just two people talking so sometimes we get a little off track. Anyhow! We talk about what EB means to us, storytelling, users/customers and candidates, some top-of-mind content ideas, and experimenting within EB. Enjoy!

    Oh btw, we all love audio, right? But you know what's even cooler? Mixing audio with video! So, don't forget to hit that little star on this platform and come hang out with us at TikTok: generationeb or connect with us on LinkedIn, Martin, and Sofia.

    44 min

About Generation EB

From the publisher's feed

Ciao and welcome Generation EB!