Brought to you by our sister podcast, Generation (Spotify) (Apple Podcasts).

Imagine being handed a million pounds to develop a groundbreaking idea—but you can’t get your client to see its value. Is it their fault? Or does the responsibility fall on how you tell the story? Today, Max sits down with Nils Leonard, co-founder of one of the hottest creative agencies on the planet, Uncommon.

Nils has led viral campaigns for brands like British Airways, Nike, Monzo, and EA Sports, earning multiple Grand Prix Awards at Cannes Lions along the way. 

Max and Nils break down what separates the meaningful from the mediocre and why finance needs creativity now more than ever.

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