Alix Hagan, VP of Marketing at GoTo, discusses the latest AI and IT trends with Alex Kantrowitz, independent tech journalist and founder of the Big Technology newsletter and podcast. As a veteran journalist, Alex sheds light on the current state of generative AI—covering key players OpenAI, Anthropic, and Google DeepMind—and where the market is headed. Alix shares her take on how artificial intelligence is influencing IT, the value it offers SMBs, the practical ways to implement AI, and the pitfalls to avoid.